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News / Online

Kayak, Tripadvisor on growing their in-house media studios

By Morgan Hines | September 19, 2023

In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment. Read More

Opinion / Technology

Data strategies for CVBs in a cookieless future

By Michael Skladony – Semcasting | August 21, 2023

As CVBs and destination marketers prepare for the cookieless future, it becomes crucial to explore strategies for collecting and utilizing first-party data effectively. Read More

News / Online

Online travel giants seeking to mix up marketing channels

By Linda Fox | August 15, 2023

Online travel giants Booking Holdings, Expedia Group and Airbnb increased marketing investment marginally in Q2 as all strive to make the most of direct channels. Read More

Interview / Startups

STARTUP STAGE: Landng offers bookable travel itineraries from content creators

By Mitra Sorrells | July 31, 2023

Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands. Read More

News / Online

Travel data leaders join forces as AirDNA acquires Arrivalist

By Mitra Sorrells | July 17, 2023

Arrivalist will now become a product within AirDNA’s suite of solutions, and the 25-person Arrivalist team, including founder Cree Lawson, will join AirDNA. Read More

News / Online

Travel’s top TV ads reflect surge in demand

By Derek Catron | July 14, 2023

EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year. Read More

News / Online

Culture Trip considers sale, funding options following management buyout

By Mitra Sorrells | July 12, 2023

Culture Trip has struggled to find its way and is now considering a sale after raising more than £130 million from investors. Read More

News / Online

Sojern expands travel marketing platform with acquisition of VenueLytics

By Mitra Sorrells | July 11, 2023

VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue. Read More

News / Technology

European regulators charge Google with breaching antitrust laws

By Linda Fox | June 15, 2023

The regulatory body said it "takes issue" with the search giant giving preference to its own display advertising technology. Read More

News / Online

Online travel giants Q1 marketing spending shows wide variance

By Mitra Sorrells | June 6, 2023

Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand. Read More

Opinion / Online

Influencers v. advertisers - why travel marketing is transforming

By Noa Greenfield - Travelier | June 5, 2023

Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly. Read More

Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Google unveils generative AI boost to search

By Linda Fox | May 24, 2023

During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work. Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

Opinion / Technology

Hotels of the future will need to learn to harness data

By Klaus Kohlmayr – IDeaS | May 18, 2023

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world. Read More

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