American Airlines enables direct connection through Winding Tree

American Airlines is partnering with Winding Tree, an Ethereum-based decentralized travel marketplace, to provide direct access to the airline’s content for employees of a large corporate travel buyer.

For now, the partners are not naming the corporate travel buyer.

With the integration, employees of the company can book their leisure travel directly with American Airlines, without the use of an intermediary, but still receive the benefits of a corporate booking.

“We’re always looking for innovative ways to give our customers access to American’s content in the way that’s most convenient for them,” says Neil Geurin, managing director, digital and distribution of American Airlines.

“Winding Tree provides a frictionless approach to achieving this goal, and we look forward to working closely with them.”

Winding Tree says the corporate buyer will be able to negotiate unique offers directly with American Airlines, and, with the help of NDC technology, such deals will be tailored to the company’s needs. 

“We’re proud to be teaming up with American Airlines, one of the largest and most well-respected airlines in the industry,” says Pedro Anderson, co-founder and COO of Winding Tree. 

“It’s not only a testament to our solution, but American is joining at a critical time, since there is a complete paradigm shift in travel, making sweeping innovative changes possible.”

Founded in 2017, Winding Tree’s blockchain-based marketplace directly connects buyers and suppliers in a peer-to-peer environment that lowers distribution costs while facilitating personalization. 

Winding Tree also has an integration with Air Canada, whereby the airline has made its inventory available to anyone in the marketplace’s community.