Robotaxis have hit the headlines in recent weeks with car
manufacturers and technology companies announcing trials in various cities
across the United States.
Some in travel however see a huge opportunity to use autonomous
vehicles to open up a new segment in tours and activities.
The vehicles could be used for anything from branded experiences
put together by hotels and other travel and hospitality companies to daylong
personalized sightseeing trips taking in a number of stops including for food and
drink.
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During this week's PhocusWire
Pulse: Green Light For Ground Transportation virtual event, Alex
Bainbridge, founder and CEO of Autoura, shares his vision for how tours and
autonomous vehicles could be an ideal match.
Bainbridge discusses some of the challenges for this new segment,
the size of the opportunity and a potential timeline.
He also touches on the idea of a digital experience platform and
its long-term implications for the industry as well as how autonomous vehicles now
mean companies such as Google sit at the top and bottom end of the funnel.
Watch the full interview with PhocusWire's Linda Fox.