OYO adds European vacation rentals with acquisition of Danish operator

OYO has acquired Bornholmske Feriehuse, a vacation home management company based on the Danish island of Bornholm. Terms of the acquisition have not been disclosed.

Bornholmske Feriehuse has more than 730 homes on its platform, which will now become part of DanCenter, OYO Vacation Homes’ brand that already offers about 8,000 properties throughout Scandinavia and northern Germany.

The Danish company’s co-founder, Rasmus Lund, will continue as director of the subsidiary and focus on growing the operations.

OYO says the acquisition is part of its commitment to the Danish government’s “Invest in Denmark” initiative that aims to attract foreign investments to the country.

“I feel elated as we welcome Rasmus and integrate Bornholmske Feriehuse under the brand OYO. Bornholm exhibits great potential for tourism in the coming years,” says OYO founder and group CEO Ritesh Agarwal.

“We are happy to extend cooperation to the ‘Invest in Denmark’ initiative and work for the development of tourism in Bornholm and Denmark.”

Says Lund, “Our guest nights have broken records in recent years, and the demand from foreign guests in holiday homes has been particularly high. The collaboration with OYO through DanCenter therefore gives us the opportunity to keep up with demand, just as our homeowners also benefit from the many online portals that DanCenter collaborates with. The agreement may help our many holiday homeowners achieve a higher rental percentage, while also contributing income and jobs to Bornholm.”

This is OYO’s second acquisition of a Europe-based vacation rental operator in recent months. In May, it acquired Direct Booker, a Croatia-based company with more than 3,000 homes.