Online booking platform ResortPass, which offers day use of luxury hotels and resorts around the world, has raised $26 million in Series B funding to scale the company and expand to more global destinations in 2023.
The round was co-led by Declaration Partners and 14W, with participation from existing lead investor CRV and new investors including celebrities Gwyneth Paltrow and Jessica Alba, William Morris Endeavor and Brian Kelly, also known as The Points Guy.
ResortPass says it has more than doubled its number of users over the past year.
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Ryan Ackell, partner at 14W, says ResortPass is “pioneering a whole new segment of the $1.5 trillion global lodging industry. By creating this opportunity for hotels and guests, ResortPass is aligning the industry with how people are choosing to take time off with shorter, more frequent experiences closer to home.”
Launched in 2016, ResortPass gives users access a property’s amenities, such as the pool, spa and fitness center, without having to book an overnight stay.
The company works with more than 900 hotels and resorts around the world, including the Ritz Carlton, Four Seasons, W Hotels, Hyatt Hotels, Fairmont and Westin, “allowing users to enjoy luxury experiences in their local neighborhoods.” ResortPass also provides day access management software for hotels.
The company recently named Michael Wolf as CEO. Wolf previously held executive leadership and advisory roles at ClassPass, Supernatural, Lululemon, Seated and FreshDirect.
“The ResortPass product-market fit is the strongest I have seen in over two decades of collaborations with innovative businesses,” Wolf says.
“Consumers are obsessed with the access they now have to our partners, and our partners deeply value these new consumers. Investors expressed that same degree of enthusiasm throughout this raise.”
In 2020, ResortPass was named the 10th fastest-growing marketplace startup across all sectors.