How can destination marketing
organizations, hotels and other hospitality stakeholders make use of generative artificial intelligence such as ChatGPT?
That was the focus of a webinar
Thursday co-hosted by PhocusWire and Miles Partnership.
The session included a detailed
demonstration of how travel companies and organizations can use ChatGPT for customer service, marketing,
advertising and personalized communications.
In addition, a panel discussion with
Microsoft’s global director of travel, transportation and hospitality, Shane O’Flaherty,
Magpie founder and CEO Christian Watts and hospitality consultant Tim Peter
explored additional opportunities to use this emerging technology, challenges
and tips for best practices and what they foresee for the coming year.
Watch the full session, co-hosted by
PhocusWire editor in chief Mitra Sorrells and Miles Partnership vice president
Gray Lawry below.
Understanding ChatGPT for tourism and hospitality
Phocuswright Europe 2023
Generative AI is set to revolutionize travel. Leaders from Trip.com, Microsoft and Kayak tell us how the technology will change everything from the back of the house to the front.