Atlas launches ATRIP to bring data-led decision making to travel

Singapore-based low-cost flight platform Atlas has released its next-generation Air Travel Retailing and Information Platform (ATRIP), which it says bypasses legacy systems to bring on a new age of data-led decision-making to travel.

Founder Mary Li’s vision is to enable more people to travel worldwide.

“Only through travel do we see the world as others do. The world would be a more accepting and understanding place if everyone had the opportunity to travel,” she says.

The first phase of Atlas, launched in 2019, was to aggregate low-cost carrier content on a global level. Its platform now includes access to over 160 low-cost carriers and deeper travel booking insights from ATRIP’s Flight Deck – a new portal to facilitate API development, fare comparisons, bookings management and real-time data and analytics.

Unconstrained by legacy systems, Li says Atlas has leveraged cloud architecture, API simplicity, artificial intelligence and machine learning to bring data-led decision-making to travel via ATRIP.

ATRIP aggregates and processes vital data and insights so travel businesses can make more personalized and informed decisions for their travelers - faster and more affordably. Built for speed and reliability, Li says ATRIP’s technical capacity offers a seamless transaction experience, regardless of volume. It can support up to 5,000 queries per second, taking less than 0.5 seconds to respond, per search query.

To date, the solution has supported over 370 million searches per day. By optimizing airline performance, Atlas has delivered an increase of up to 300% in targeted airline bookings and sales uplifts of up to 97% for its travel seller customers.

“Everything we do is data-led,” says Li.

*This article first appeared on WiT.