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News / Online

How travel marketers adjust to the ups and downs of COVID-19

By Mitra Sorrells | January 27, 2021

As coronavirus rates and lockdown measures shift, travel advertising strategies have centered on careful messaging through digital platforms. Read More

News / Technology

VIDEO: Using tech to go from overtourism to sustainable tourism

By PhocusWire | January 13, 2021

Now is the time for destinations to build strategies to manage the recovery and avoid some of the problems that developed as a result of too many tourists flooding popular areas. Read More

Opinion / Online

How travel marketers can reboot and find their audiences

By Mike Skladony - Semcasting | September 25, 2020

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More

News / Online

Collaboration desperately needed between travel industry players if a recovery is going to be effective

By Kevin May | September 11, 2020

Some "smart initiatives" are being created to get travelers moving again, but not across the board unless there is better sense of partnership created across the industry. Read More

Opinion / Technology

As fewer people fly, destination marketing becomes a domestic game

By Bill Obreiter - ADARA | September 8, 2020

For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying. Read More

Interview / Technology

VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020

By PhocusWire | September 5, 2020

OCUS offers brands a complete photography solution anytime, anywhere in the world to drive engagement and boost revenue - all while scaling your business. Read More

News / Technology

VIDEO: New Reality With... Lola Åkerström of Geotraveler Media

By PhocusWire | September 2, 2020

The next guest on the New Reality With... series is Lola Åkerström, founder at Geotraveler Media and an award-winning travel photographer and writer. Read More

News / Online

VIDEO: New Reality With... Elliott Ferguson of Destination D.C.

By PhocusWire | August 26, 2020

The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More

News / Technology

Technology and governments (sorry) have vital roles to play in tourism's recovery

By Kevin May | August 11, 2020

The role of digital services, governments and regional organizations will be forced to come to the fore if the globe is to get back to the $9 trillion tourism economy it had pre-pandemic. Read More

Interview / Online

Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience

By PhocusWire | August 7, 2020

The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More

News / Technology

WEBINAR REPLAY! The digital customer journey is broken. Let’s fix it.

By PhocusWire | August 6, 2020

There has never been a more urgent time for travel sellers to reimagine their digital customer journeys. And the way they achieve that is as Complete Retailers. Read More

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News / Online

My Method... Building consensus with data in uncertain times for destinations

By John Urdi - Mammoth Lakes Tourism | July 16, 2020

By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes. Read More

Interview / Technology

Sounding Off: Collaboration has to be more than a political buzzword

By PhocusWire | July 10, 2020

"Playing politics" with the recovery is not something that is likely to ensure that it runs smoothly, let alone collaboratively. Read More

News / Technology

InPhocus, episode 17 - Destinations, it's over to you now

By PhocusWire | July 10, 2020

With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with its producer Doug Lansky on how the series had been received... Read More

News / Online

Destination X - A brave new strategy for hotels and Airbnb

By PhocusWire | June 16, 2020

What if, instead of competing head-to-head, these two accommodation categories worked alongside each other to harness their strengths. Read More

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