Destinations have been wrestling with overtourism issues for years.
What has been lacking is a fundamental understanding of the forces behind it, knowledge of what early stages of overtourism look like and the political will to take the necessary steps to solve the problem.
The key elements of overtourism are complex and include congestion, overcrowding, unbalanced tourism and strains on existing services and infrastructure.
But the outbreak of coronavirus and the total disruption of it on travel, tourism and hospitality provides an opportunity for destinations to make long-overdue smart and sustainable tourism decisions.
In this episode of Destination X, destination management and tourism specialist Doug Lansky examines the impact of overtourism on destinations pre-coronavirus and how the reset button (with a lot of math thrown in) can be pressed to bring about a positive future.
How coronavirus will force destinations to stop overtourism