eDreams looks to Google Cloud for generative AI boost

EDreams Odigeo is working on generative artificial intelligence intiatives with Google Cloud.

The online travel agency (OTA) is part of the search giant’s generative AI trusted tester program, which enables it to combine its own AI capabilities with that of Google Cloud.

EDreams said it plans to use the technology for natural language-based AI agents to help customers across the planning and booking stages of travel as well as customer service.

In a statement it said: “The AI-powered agents will have a deeper understanding of each customer's needs, preferences and context, enabling the business to build the best-tailored travel options and bespoke products for each scenario.”

Spain-based eDreams said it has already been employing generative AI for personalized itineraries and offers for members of its Prime subscription program.

It also uses the technology for virtual interlining route discovery as well as to drive efficiency within the organization in areas including fraud prevention and demand simulation.

“The complex AI platform that we have developed has already given our customers a seamless personalized experience while upholding the highest standards of privacy. And we are just getting started,” said Carsten Bernhard, chief technology officer at eDreams Odigeo.

“By collaborating with a global leader like Google Cloud, we are taking a significant step forward in our mission to revolutionise the travel experience through technology and machine learning.”