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 alt="VIDEO: New audiences and where to spend your travel marketing budget"  title="VIDEO: New audiences and where to spend your travel marketing budget"
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
 alt="Phocuswright launches Connects mentorship and networking service"  title="Phocuswright launches Connects mentorship and networking service"
News / Online
Phocuswright launches Connects mentorship and networking service
By PhocusWire | June 8, 2021
Phocuswright Connects connects mentees and mentors to learn and develop their journeys in the travel, tourism and hospitality industry. Read More
 alt="VIDEO: How to acquire customers through paid social media campaigns"  title="VIDEO: How to acquire customers through paid social media campaigns"
News / Online
VIDEO: How to acquire customers through paid social media campaigns
By PhocusWire | May 11, 2021
PhocusWire spoke to Makoto Rheault-Kihara, Hopper's head of acquisition, about the valuable user insight it gleans from its paid social campaigns Read More
 alt="VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities"  title="VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities"
News / Distribution
VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities
By Linda Fox | December 10, 2020
The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More
 alt="Big Tech is eyeing the travel industry again with autonomous vehicle push"  title="Big Tech is eyeing the travel industry again with autonomous vehicle push"
Opinion / Technology
Big Tech is eyeing the travel industry again with autonomous vehicle push
By Alex Bainbridge - Autoura | October 20, 2020
If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More
 alt="Empowering travel brands to optimize marketing during challenging times"  title="Empowering travel brands to optimize marketing during challenging times"
From Our Partners / Online
Empowering travel brands to optimize marketing during challenging times
By Facebook | October 19, 2020
We take an in-depth look at lift studies and how travel brands in particular can use them to understand channel performance and inform budget decisions. Read More
 alt="As livestream events gain traction in Asia, Western travel brands should take note"  title="As livestream events gain traction in Asia, Western travel brands should take note"
News / Distribution
As livestream events gain traction in Asia, Western travel brands should take note
By Linda Fox | October 5, 2020
Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel. Read More
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News / Online
CitizenM targets remote workers with new corporate subscription plan
By Mitra Sorrells | September 23, 2020
Amsterdam-based CitizenM's monthly flat-rate plan provides three nights of stays, three hours of meeting room use and unlimited use of lobby co-working space. Read More
 alt="Facebook lets activity providers take bookings for virtual events"  title="Facebook lets activity providers take bookings for virtual events"
News / Online
Facebook lets activity providers take bookings for virtual events
By Kevin May | August 19, 2020
The social network added an event booking, promotion and payment service to the functionality of business pages, effectively allowing any provider to operate within the social network's ecosystem. Read More
 alt="Virtual connections: Building relationships with travelers to generate future demand"  title="Virtual connections: Building relationships with travelers to generate future demand"
Opinion / Online
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
 alt="Connect with Gen Z travelers in a disruptive world"  title="Connect with Gen Z travelers in a disruptive world"
From Our Partners / Online
Connect with Gen Z travelers in a disruptive world
By Facebook Business | February 28, 2020
Technology delivers a world of travel options right to a traveler's fingertips. They go online to find inspiration on social media, choose the right vacation, compare deals, book trips and enhance their... Read More
 alt="A realist’s take on travel advertising in 2020"  title="A realist’s take on travel advertising in 2020"
Opinion / Online
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
 alt="Stand out with creative to win with today’s travel consumers"  title="Stand out with creative to win with today’s travel consumers"
From Our Partners / Online
Stand out with creative to win with today’s travel consumers
By Facebook Business | February 18, 2020
As machine learning becomes increasingly sophisticated at finding relevant travelers throughout the journey, it’s now more important than ever for advertisers to invest in creative that captures... Read More
 alt="VIDEO: Personalization, the importance of data and privacy in travel"  title="VIDEO: Personalization, the importance of data and privacy in travel"
News / Distribution
VIDEO: Personalization, the importance of data and privacy in travel
By Linda Fox | December 6, 2019
Developments in, as well as the challenges of, personalization in travel were up for discussion during an executive roundtable at the Phocuswright Conference 2019. Read More
 alt="How I Got Here, episode 14 - Jerome Touze of WAYN"  title="How I Got Here, episode 14 - Jerome Touze of WAYN"
Interview / Online
How I Got Here, episode 14 - Jerome Touze of WAYN
By Kevin May | November 21, 2019
WAYN (Where Are You Now?) was one of the first travel social networks. Co-founder and former co-CEO Jerome Touze joins hosts, David Litwak of Mozio and PhocusWire's Kevin May. Read More