Operto is expanding its portfolio of services into distribution and operations management with the acquisition of VRScheduler this week.
Terms of the deal were not disclosed.
VRScheduler is known for its property management tools for vacation rentals, including bookings and distribution through major third parties, payments, forecasting, staff and resource services, logistics and billing.
The business will continue to be operated as a separate brand alongside Operto, a providerof property automation and internet of things-type software for hotels and private accommodation.
It is first major strategic move for Operto following the appointment of Steve Davis as CEO in October 2020, replacing Michael Driedger.
Davis says: "The VRScheduler platform is a recognized market leader in the short-term and vacation rental markets and perfectly compliments both our short and long-term strategic goals as a company.
"As we continue to grow our reach into new markets, VRScheduler will form the operational backbone of our Operto Connect ecosystem, allowing us to innovate even faster and provide further solutions that delight our customers."
Operto expects there to be further consolidation in the software sector supporting hospitality during 2021 and 2022.
VRScheduler CEO Jill Mason adds: "Operto's dedicated management team, expertise with user experience, and deep development resources are well timed for VRScheduler to maintain its position as a market leading platform for hospitality operations management for hotels, vacation rentals and short-term rentals."
* Check out this interview former CEO of Operto, Michael Driedger, recorded for the How I Got Here podcast in March 2020.