Opinion

 alt="Digitally reconstructing the travel industry"  title="Digitally reconstructing the travel industry"
Opinion / Technology
Digitally reconstructing the travel industry
By Anish Kapoor – Teleperformance India | January 26, 2024
Anish Kapoor of Teleperformance India discusses the role of technology in securing top-tier customer experience and business services.... Read More
 alt="5 truths for travel marketers: 2024 update"  title="5 truths for travel marketers: 2024 update"
Opinion / Technology
5 truths for travel marketers: 2024 update
By Jared Alster - Dune7 | January 23, 2024
Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023.... Read More
 alt="Travel's journey through the generative AI platform shift"  title="Travel's journey through the generative AI platform shift"
Opinion / Technology
Travel's journey through the generative AI platform shift
By Mario Gavira | January 16, 2024
Mario Gavira discusses whether we're in the midst of a pivotal moment that will see the rise of a new platform allowing us to interact and harness artificial intelligence.... Read More
 alt="How technology can help airlines meet traveler expectations"  title="How technology can help airlines meet traveler expectations"
Opinion / Technology
How technology can help airlines meet traveler expectations
By Andrew Wilcock - Accelya | January 12, 2024
With the aviation industry continuing to chart its course to recovery, it's critical airlines adopt cutting-edge technology solutions to ensure their competitiveness in this evolving landscape.... Read More
 alt="What travel can learn from the world’s most beloved brands"  title="What travel can learn from the world’s most beloved brands"
Opinion / Online
What travel can learn from the world’s most beloved brands
By Madison Pietrowski – GetYourGuide | January 3, 2024
As travel shifts to a greater focus on experiences over things, it’s a perfect time for the industry to attract, retain and build generational relationships with more customers.  ... Read More
 alt="How hotels can use their websites to increase bookings and revenue"  title="How hotels can use their websites to increase bookings and revenue"
Opinion / Online
How hotels can use their websites to increase bookings and revenue
By Peter Waters – Amadeus | December 31, 2023
Amadeus’ Peter Waters walks through how hotels can use their presence in the digital world to drive awareness – and get more heads in beds.  ... Read More
 alt="Travelers, airlines want sustainability; standards will help"  title="Travelers, airlines want sustainability; standards will help"
Opinion / Online
Travelers, airlines want sustainability; standards will help
By David Smith – ATPCO | December 7, 2023
Airlines need to embrace the available emissions standards and data and share it with consumers so they can make smart choices about travel.  ... Read More
 alt="Travel predictions: Breaking down walls, AI and revenue optimization"  title="Travel predictions: Breaking down walls, AI and revenue optimization"
Opinion / Technology
Travel predictions: Breaking down walls, AI and revenue optimization
By Klaus Kohlmayr – IDeaS | December 5, 2023
Looking ahead to 2024, Klaus Kohlmayr of IDeaS shares his predictions for “substantial and exciting changes” for the hospitality industry.  ... Read More
 alt="Why payments orchestration in travel should be personalized"  title="Why payments orchestration in travel should be personalized"
Opinion / Technology
Why payments orchestration in travel should be personalized
By Damian Alonso – Outpayce from Amadeus | December 1, 2023
A payments strategy won’t deliver maximum value until the decision-making is powered by an understanding of both the payment and the trip.  ... Read More
 alt="Why smart airlines will find value in prioritizing customer experience"  title="Why smart airlines will find value in prioritizing customer experience"
Opinion / Online
Why smart airlines will find value in prioritizing customer experience
By Matthew Walker – Plan3 | November 30, 2023
In a hyper-competitive market like air travel that is in the throes of recovery, how an airline seeks to mitigate passenger pain points will fare well with the next generation of travelers and impact the long-term viability of the airline.... Read More
 alt="Black Friday impact: Navigating travel trends"  title="Black Friday impact: Navigating travel trends"
Opinion / Online
Black Friday impact: Navigating travel trends
By Ana Carmona Lundy – Affilired | November 22, 2023
A strategic marketing campaign can unlock the opportunities Black Friday, Cyber Monday and Cyber Week present to the travel sector.   ... Read More
 alt="How property data will unlock AI and shape short-term rentals"  title="How property data will unlock AI and shape short-term rentals"
Opinion / Technology
How property data will unlock AI and shape short-term rentals
By Jeremy Gall — Breezeway | November 9, 2023
As AI starts to drive new paradigms of property management, it will be those who solve the problem of leveraging property data and guest details who will be in the driver’s seat.... Read More
 alt="Google Maps: A new direct channel for tour operators and activities"  title="Google Maps: A new direct channel for tour operators and activities"
Opinion / Online
Google Maps: A new direct channel for tour operators and activities
By Brennen Bliss – Propellic | November 6, 2023
Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities.... Read More
 alt="Multimodal AI and the UX revolution in travel"  title="Multimodal AI and the UX revolution in travel"
Opinion / Technology
Multimodal AI and the UX revolution in travel
By Christian Watts – Magpie | November 1, 2023
The shift to multimodal GenAI opens the door to mind-boggling possibilities for travel and other fields. Is this the end of the phone?  ... Read More
 alt="Could company-paid leisure travel be a new distribution channel?"  title="Could company-paid leisure travel be a new distribution channel?"
Opinion / Distribution
Could company-paid leisure travel be a new distribution channel?
By Emilie Dumont – Digitrips | October 31, 2023
Some corporations now incentivize employees by paying for holidays – could this trend could be a new B2B2C sales channel for the travel industry?... Read More