Phocuswright Conference 2022: A conversation with Tripadvisor’s new CEO

In his first interview since joining the company in July, Tripadvisor CEO Matt Goldberg joins us on Center Stage at The Phocuswright Conference 2022 in November. 

Building on the foundation created by Tripadvisor founder Steve Kaufer, Goldberg is now in the spotlight as he determines the future of one of the industry’s titans.

In the past year, the company has revamped its Tripadvisor Plus membership program and expressed an interest to “play offense with Viator and TheFork,” including a possible spin-off IPO.

Goldberg brings experience in media, advertising and mergers and acquisitions.

Since he took the reins in July, Tripadvisor has enabled the display of “identity attributes” for businesses on tis platform and launched new marketing services for travel and non-travel brands. 

As Goldberg stated in August during his first earnings call with analysts, “The Tripadvisor I joined today is fortunate to have a strong and stable foundation and an enduring set of assets, our trusted brand, a large global audience, a scalable content model, a rich set of data and passionate teams committed to our future. It sits squarely in the category of experiences over material consumption, a secular trend that we can expect to continue. My mission simply stated is to make sure we continue to evolve the company, so that we can serve travelers, diners and experience seekers for decades to come.”

What’s next for the self-described “world's largest travel guidance platform”? 

Make plans to be at The Phocuswright Conference to find out.