Phocuswright Research

News / Online

From discovery page to destination: How travelers respond to what they see on social

By Phocuswright Research | March 11, 2024

According to Phocuswright, encouraging dispersal is a battle of pushing awareness and reducing barriers to finding equal-value alternatives that satisfy both sustainability and travel needs. Read More

News / Distribution

U.S. travel agents: Proving to be resilient and thriving

By Phocuswright Research | March 8, 2024

Travel agencies have proven resilient, and the market is thriving. Today, the focus is on adopting new technologies and greater specializations for more personalized, targeted service. Read More

News / Technology

Who’s using generative AI in travel - and for what?

By Phocuswright Research | February 26, 2024

Phocuswright's consumer travel surveys provide insights into travelers' awareness of and attitudes toward generative artificial intelligence. Read More

News / Online

Economic, not just environmental, sustainability for travel

By Phocuswright Research | February 20, 2024

Phocuswright research found that communication or education efforts around economic sustainability need to take extra care to be direct and transparent because these issues are too covert for travelers... Read More

From Our Partners / Online

ITB Berlin: A strong focus on travel technology

By ITB Berlin | February 7, 2024

More than 30 international providers are presenting their forward-looking products and ideas in a total of five halls at the world’s leading travel trade show. Read More

News / Technology

Phocuswright’s 2024 guide to travel innovation and tech

By Phocuswright Research | February 5, 2024

The Phocuswright report from a team of researchers looks at the most significant innovation trends in travel technology and distribution for 2024 and beyond. Read More

News / Technology

Phocuswright research explores travelers’ comfort using GenAI

By Phocuswright Research | January 29, 2024

Since ChatGPT debuted in late 2022, the travel industry has been exploring how best to use it – and wondering whether consumers are ready to embrace it to help with their trip planning. Read More

News / Online

Staying awake for “night tourism” in Northeast Asia

By Phocuswright Research | January 22, 2024

Destinations seeking to boost leisure spending at night is one of three trends Phocuswright has identified in the Northeast Asia travel market. Read More

News / Online

Seeking sustainable options when travelers aren’t as green as they say

By Derek Catron | January 18, 2024

New research from Phocuswright shows that while travelers may talk about supporting sustainability, their behavior demonstrates something else. Some wonder if more government incentives or regulations... Read More

News / Online

Growth of global short-term rental bookings slowing as volume shifts to hotels

By Phocuswright Research | January 16, 2024

Travelers have experienced the peaks and valleys of the STR segment and overall find themselves in a more discerning place. Read More

News / Online

Do travelers connect overtourism and sustainability?

By Phocuswright Research | January 8, 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control have become vital in the current conservation... Read More

News / Online

The best of Phocuswright research from 2023

By PhocusWire | December 22, 2023

Phocuswright produces a broad range of research and analysis throughout the year on travel, tourism and hospitality. Catch up on the data, trends and forecasting that you missed from 2023. Read More

News / Online

4 trends point to positive outlook for major European markets

By Phocuswright Research | December 19, 2023

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area. However, there are key differences in travel behavior across... Read More

News / Online

A different type of travel sustainability research

By Phocuswright Research | December 6, 2023

While travelers often have good intentions, a new research report from Phocuswright shows sustainability considerations rarely impact their trip decisions. Read More

News / Online

Evolving fintech in travel's super apps

By Phocuswright Research | November 14, 2023

This excerpt from Phocuswright’s Super Apps Secret Sauce explores the interplay between super apps and travel consumption. Read More

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