Pokemon Go's meteoric rise (and fairly similar demise) a few years ago illustrated that there is an appetite with people for adding a gaming element to their connected worlds.
Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps.
On such provider is Questo, an that allows users to follow clues and solve riddles so that they can discover more about a destination.
The app has "games" in cities across Europe, including Paris, Amsterdam, London and Vienna.
The company's CEO, Alex Govoreanu, spoke to PhocusWire's Linda Fox during the Arival Europe Event 2019 in Berlin, Germany, to explain how the concept has captured the attention of Booking.com and how to scale the business.
How a gamification app can find a role in tourism