Tourist Organization

News / Startups

Former Expedia exec wants to reward people for exploring the world

By Linda Fox | January 10, 2023

HyperSQ wants to reward travelers for traveling and create a more targeted approach to marketing for travel companies. Read More

News / Online

Destinations International creates DEI pilot powered by Tripadvisor

By Kathryn Walson | November 7, 2022

The “Tourism for All” program will be made available to all destinations beginning in early 2024. Read More

News / Online

Destinations tap data to lure visitors amid travel comeback

By Kathryn Walson | October 31, 2022

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

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News / Startups

Zartico raises $20M to help destinations make sense of visitor data

By Mitra Sorrells | September 21, 2022

Founded in March 2020, Zartico has raised a total of $24.5 million and says it has more than 180 customers. Read More

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From Our Partners / Startups

VIDEO: Road.Travel on the convergence of connected cars and travel

By PhocusWire | July 22, 2022

Road.Travel works with automobile manufacturers to integrate its curated road trips into their vehicles. Read More

News / Technology

The increasing ways the metaverse plays a role in travel

By Linda Fox | April 27, 2022

Almost two-thirds of consumers say they have already purchased a virtual product or participated in a virtual experience in the past year. Read More

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News / Online

DMO to social enterprise – sustainability's next step?

By Mitra Sorrells | April 22, 2022

Tourism Vancouver Island is now 4VI, a social enterprise that will invest its profits into activities that support the island's people, communities and environment. Read More

News / Startups

Touch Stay books £500K in funding for digital guidebook

By Linda Fox | April 6, 2022

The funding came from a number of investors including SiteMinder founder Mike Ford. Read More

Interview / Technology

Sounding Off: Metaverse requires a big change in perception to be accepted

By PhocusWire | March 25, 2022

The concept will need more than the promise of showcasing a destination or service for it to truly replace the physical enjoyments that travel can provide. Read More

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News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Technology

VIDEO: Climate change is an inconvenient truth for travel

By PhocusWire | November 22, 2021

This session at The Phocuswright Conference is an uncomfortable listen for any brand or executive who knows they could and should be doing better around sustainability. Read More

Interview / Startups

Hot 25 Startups 2022: Data Duopoly

By PhocusWire | November 15, 2021

Data Duopoly incentivises visitors to explore, and we gather powerful data insights to shape venues' future. Read More

News / Distribution

Travel industry urged to be more ambitious on sustainability

By Linda Fox | November 11, 2021

A Roadmap to Net Zero report from the WTTC and Accenture says some elements of travel could fully decarbonize before 2030. Read More

From Our Partners / Online

Creators help travel brands connect with customers

By Michelle Bruno | November 11, 2021

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

News / Online

The Phocuswright Conference 2021 - five questions for tourism policy executives

By PhocusWire | November 2, 2021

A panel this year, focusing on tourism policy and government planning, features Isabel Hill (U.S. Department of Commerce), Stacy Ritter (Greater Fort Lauderdale CVB) and Margo Yates... Read More

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