Many airlines are seeking to be more like retailers with the ability to present and sell their products and services across various channels in the digital world.
When Mehmet Nane took over as chief executive of Pegasus Airlines in 2016, he brought with him experience of the retail world and a goal of making the carrier customer centric.
His daily challenge, he says, is to ensure that every single customer has a good experience.
At the World Aviation Festival 2019 in London he discussed striking a balance between good customer service and value and operating as a low-cost airline.
Key to the mix are happy employees and staff training, according to Nane.
He also talked about technology as a differentiator for airlines and first mover advantage.
Pegasus Airlines has seen huge mobile booking growth in recent years across its app and mobile web.
Finally, he touched on distribution generally and being in all channels.
PhocusWire @ WAF 2019 - Pegasus Airlines on mobile, distribution and tech as a differentiator
World Aviation Festival 2019
We interviewed execs from across the aviation landscape, including airlines, manufacturers and tech vendors.