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PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

alt="MultiOn targets travel use cases for its AI agent" title="MultiOn targets travel use cases for its AI agent"
News / Technology
MultiOn targets travel use cases for its AI agent
By Mitra Sorrells | August 26, 2024
Backed by General Catalyst, Amazon Alexa Fund, Maven Ventures, Samsung Next and individuals from OpenAI, MultiOn is rapidly developing its AI agent technology for travel and other applications. Read More
alt="The role of DMOs in helping their partners effectively use AI" title="The role of DMOs in helping their partners effectively use AI"
News / Technology
The role of DMOs in helping their partners effectively use AI
By Morgan Hines | August 16, 2024
As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue?   Read More
alt="SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing" title="SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing"
News / Online
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
By Mitra Sorrells | July 30, 2024
Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More
alt="The importance of “small wins” in developing a long-term AI strategy" title="The importance of “small wins” in developing a long-term AI strategy"
News / Technology
The importance of “small wins” in developing a long-term AI strategy
By Mitra Sorrells | July 25, 2024
Agent Studio's Cesc Vilanova and Acai Travel's Riky Vittoria - two people who have been developing artificial intelligence solutions for year - offer advice on how to employ the technology. Read More
alt="How airlines are evolving their operations with generative AI" title="How airlines are evolving their operations with generative AI"
News / Technology
How airlines are evolving their operations with generative AI
By Morgan Hines | July 9, 2024
Generative artificial intelligence could be a game-changing technology when it comes to simplifying the complicated operations of running an airline. Read More
alt="Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better" title="Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better"
News / Technology
Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
By D.J. Catron | June 12, 2024
At Phocuswright Europe experts from Booking.com and Flight Centre Travel Group weigh in on how generative AI is changing the travel industry.   Read More
alt="As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz" title="As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz"
News / Technology
As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
By PhocusWire | June 11, 2024
When 500 travel insiders gather, you don’t need a chatbot to predict lots of conversation about generative AI.   Read More
alt="7 GenAI use cases for consumer travel and internal operations" title="7 GenAI use cases for consumer travel and internal operations"
News / Technology
7 GenAI use cases for consumer travel and internal operations
By Phocuswright Research | May 29, 2024
As generative AI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold and managed, making it crucial for companies to stay informed and adaptive... Read More
alt="Minimizing hallucinations in generative AI and large language models" title="Minimizing hallucinations in generative AI and large language models"
News / Technology
Minimizing hallucinations in generative AI and large language models
By Cathy Walsh and Mike Coletta - Phocuswright | May 21, 2024
This is a preview of Phocuswright's full report - From Buzzword to Bottom Line: Keeping Pace with Gen AI in Travel Read More
alt="The week GenAI took off for travel" title="The week GenAI took off for travel"
Opinion / Technology
The week GenAI took off for travel
By Christian Watts – Magpie | May 17, 2024
Christian Watts, CEO of Magpie, looks back on what he calls "easily the biggest week so far for generative artificial intelligence - especially for the travel industry." Read More
alt="Google unveils Gemini’s new trip planning capabilities" title="Google unveils Gemini’s new trip planning capabilities"
News / Technology
Google unveils Gemini’s new trip planning capabilities
By D.J. Catron | May 14, 2024
Google’s new version of Gemini uses spatial data and reasoning to prioritize and make decisions while building a personal itinerary. Read More
alt="As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops" title="As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops"
News / Technology
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
By Morgan Hines | May 14, 2024
 At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces.   Read More
alt="How to adopt generative AI without painting yourself in a corner" title="How to adopt generative AI without painting yourself in a corner"
From Our Partners / Technology
How to adopt generative AI without painting yourself in a corner
By George Roukas - DataArt | May 6, 2024
DataArt's AI advisor, George Roukas, outlines why and how organizations should prioritize the adoption of generative AI and how to maximize use to enhance customer value. Read More
alt="Harnessing the power of AI: What it means for tourism and hospitality 2024" title="Harnessing the power of AI: What it means for tourism and hospitality 2024"
Event / Technology
Harnessing the power of AI: What it means for tourism and hospitality 2024
May 2, 2024
Join this free webinar to hear from industry experts on the most strategic use cases and successful implementations of AI in our industry. On Demand
alt="AI-powered trip planner Mindtrip officially launches" title="AI-powered trip planner Mindtrip officially launches"
News / Technology
AI-powered trip planner Mindtrip officially launches
By Morgan Hines | May 1, 2024
Mindtrip, which had been available in beta, made its official consumer debut Wednesday. Read More
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