Marketing

 alt="Norwegian airline and Strawberry hotels create shared loyalty currency"  title="Norwegian airline and Strawberry hotels create shared loyalty currency"
News / Online
Norwegian airline and Strawberry hotels create shared loyalty currency
By Mitra Sorrells | September 23, 2024
The two brands have created a joint venture – Spenn – that will offer a common loyalty currency with no exchange fees and, eventually, a wide range of partners that provide earning and redemption offers... Read More
 alt="Chesky on Airbnb's future in travel and beyond"  title="Chesky on Airbnb's future in travel and beyond"
News / Online
Chesky on Airbnb's future in travel and beyond
By Morgan Hines | September 20, 2024
Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More
 alt="Agoda’s co-founder Rosenstein: AI will widen the gap between haves and have-nots in travel"  title="Agoda’s co-founder Rosenstein: AI will widen the gap between haves and have-nots in travel"
News / Technology
Agoda’s co-founder Rosenstein: AI will widen the gap between haves and have-nots in travel
By Yeoh Siew Hoon - WiT | September 19, 2024
Robert Rosenstein said that while smaller companies can be faster and more nimble, the fact is the biggest benefit of AI right now to increase productivity and cut staff plays to the big companies. Read More
 alt="Marriott CEO on shifting loyalty from transactional to emotional"  title="Marriott CEO on shifting loyalty from transactional to emotional"
News / Online
Marriott CEO on shifting loyalty from transactional to emotional
By Morgan Hines | September 19, 2024
Hotel loyalty programs have traditionally been focused on room nights as the primary redemption offering, but Marriott CEO Anthony Capuano believes Bonvoy can go far beyond traditional expectations. Read More
 alt="Airbnb quietly reopens platform to new Experience listings"  title="Airbnb quietly reopens platform to new Experience listings"
News / Online
Airbnb quietly reopens platform to new Experience listings
By Morgan Hines | September 11, 2024
 After saying last month that it would accept submission of new Experiences beginning next year, Airbnb quietly reopened to new listings on Tuesday.   Read More
 alt="Travel platforms, topics and influencers: Who's using what?"  title="Travel platforms, topics and influencers: Who's using what?"
News / Online
Travel platforms, topics and influencers: Who's using what?
By PhocusWire Research | September 10, 2024
Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More
 alt="Five things travel marketers get wrong"  title="Five things travel marketers get wrong"
From Our Partners / Online
Five things travel marketers get wrong
By Cathy Walsh | September 9, 2024
Marketing teams should review channel performance monthly and ensure that tactics are in service to an overarching strategy. And that strategy should be evaluated regularly to ensure it includes best... Read More
 alt="Online travel giants hone in on social, mobile, loyalty"  title="Online travel giants hone in on social, mobile, loyalty"
News / Online
Online travel giants hone in on social, mobile, loyalty
By Linda Fox | September 4, 2024
In Q2 earnings calls, Booking Holdings said it was increasing spend in social platforms, while Expedia said it was getting "surgical" around identifying drivers of repeat business. Read More
 alt="Cookieless is toast: What can travel marketers do to stay ahead?"  title="Cookieless is toast: What can travel marketers do to stay ahead?"
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More
 alt="Report: The power of affiliate marketing to drive customer acquisition for travel brands"  title="Report: The power of affiliate marketing to drive customer acquisition for travel brands"
From Our Partners / Online
Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino | August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More
 alt="Booking.com’s U.S. managing director on growth plans, STRs and marketing"  title="Booking.com’s U.S. managing director on growth plans, STRs and marketing"
News / Online
Booking.com’s U.S. managing director on growth plans, STRs and marketing
By Morgan Hines | August 27, 2024
Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More
 alt="More DMOs are using AI to power visitor engagement"  title="More DMOs are using AI to power visitor engagement"
News / Technology
More DMOs are using AI to power visitor engagement
By Morgan Hines | August 23, 2024
Satisfi Labs, one of the providers of AI-powered chat for DMOs, said it has added several new clients as destinations seek to be more responsive to visitors. Read More
 alt="Hospitality retailing tech looks to fulfill “ultimate guest experience”"  title="Hospitality retailing tech looks to fulfill “ultimate guest experience”"
News / Technology
Hospitality retailing tech looks to fulfill “ultimate guest experience”
By D.J. Catron | August 22, 2024
The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and... Read More
 alt="The role of DMOs in helping their partners effectively use AI"  title="The role of DMOs in helping their partners effectively use AI"
News / Technology
The role of DMOs in helping their partners effectively use AI
By Morgan Hines | August 16, 2024
As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue?   Read More
 alt="Latin America super app Rappi on using its travel products to drive loyalty"  title="Latin America super app Rappi on using its travel products to drive loyalty"
News / Online
Latin America super app Rappi on using its travel products to drive loyalty
By Mitra Sorrells | August 15, 2024
 About a year after Rappi partnered with Marriott in Mexico, the integration has extended to the super app’s users in Colombia, Chile, Peru, Brazil, Argentina and Uruguay.    Read More