Opinion

 alt="The dream of a travel one-stop-shop: what comes next?"  title="The dream of a travel one-stop-shop: what comes next?"
Opinion / Online
The dream of a travel one-stop-shop: what comes next?
By Gulce Karsli Rozenveld - Oojo | September 17, 2024
CEO of Oojo, Gulce Karsli Rozenveld, discusses the dream of an all-in-one travel platform and all of its possibilities.... Read More
 alt="Racing toward tomorrow's travel experience"  title="Racing toward tomorrow's travel experience"
Opinion / Online
Racing toward tomorrow's travel experience
By Stephanie Meltzer-Paul - Mastercard | September 11, 2024
Stephanie Meltzer-Paul, executive vice president of global loyalty at Mastercard, explores what's possible when the right mix of personalization, loyalty and technology are activated.  ... Read More
 alt="Cookieless is toast: What can travel marketers do to stay ahead?"  title="Cookieless is toast: What can travel marketers do to stay ahead?"
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser.... Read More
 alt="How hotels can capture demand for sustainable stays"  title="How hotels can capture demand for sustainable stays"
Opinion / Online
How hotels can capture demand for sustainable stays
By Alina Arnelle - BeCause | August 28, 2024
Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine.... Read More
 alt="Is the multi-day tour industry ready for digital transformation?"  title="Is the multi-day tour industry ready for digital transformation?"
Opinion / Online
Is the multi-day tour industry ready for digital transformation?
By Ragnar Fjolnisson - Kaptio | August 23, 2024
Ragnar Fjölnisson, founder of Kaptio, writes that by fully embracing digital transformation, multi-day tour operators can enhance customer satisfaction, drive economic growth and contribute to a more sustainable travel industry. ... Read More
 alt="Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions"  title="Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions"
Opinion / Distribution
Wizz Air’s marketing gimmick shows need for more regulation of aviation emissions
By Justin Francis - Responsible Travel | August 19, 2024
Responsible Travel's chairman Justin Francis discusses how marketing ploys designed to entice already frequent flyers to fly are irresponsible in light of climate challenges.... Read More
 alt="Keeping the "Human in the Loop" in travel"  title="Keeping the "Human in the Loop" in travel"
Opinion / Online
Keeping the "Human in the Loop" in travel
By Klaus Kohlmayr - IDeaS | August 14, 2024
Chief evangelist and development officer at IDeaS, Klaus Kohlmayr, shares his thoughts on AI and its impact on humans.... Read More
 alt="Airlines must protect their customers from cyber fraud - or face new consequences"  title="Airlines must protect their customers from cyber fraud - or face new consequences"
Opinion / Online
Airlines must protect their customers from cyber fraud - or face new consequences
By Israel Mazin - Memcyco | August 13, 2024
Memcyco CEO Israel Mazin shares the importance of cyber fraud awareness to avoid consequences.... Read More
 alt="Why the travel industry should buy into the experience economy"  title="Why the travel industry should buy into the experience economy"
Opinion / Online
Why the travel industry should buy into the experience economy
By Erika De Santi - WeRoad | August 2, 2024
Co-founder and chief of experience at WeRoad, Erika De Santi, shares why the travel industry should buy into the experience economy.... Read More
 alt="3 opportunities for travel marketers now that cookies are here to stay"  title="3 opportunities for travel marketers now that cookies are here to stay"
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome.... Read More
 alt="The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond"  title="The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond"
Opinion / Technology
The CrowdStrike outage was a wake-up call for the travel industry – here’s how it should respond
By Fritz Oberhummer - Intellias | July 22, 2024
Fritz Oberhummer of Intellias explains how embedded artificial intelligence can help the travel industry build resilience and ensure seamless operations when the next system failure occurs.  ... Read More
 alt="How corporate travel managers can meet the challenges of continuous disruption"  title="How corporate travel managers can meet the challenges of continuous disruption"
Opinion / Technology
How corporate travel managers can meet the challenges of continuous disruption
By Darrin Grafton - Serko | July 11, 2024
With the advancement of platforms that can seamlessly integrate all of these diverse booking offerings, managers have the capability to make their jobs easier while keeping their travelers coloring within the lines.... Read More
 alt="The ultimate checklist: How destinations can offer accessible travel experiences"  title="The ultimate checklist: How destinations can offer accessible travel experiences"
Opinion / Online
The ultimate checklist: How destinations can offer accessible travel experiences
By Richard Black - Sojern | July 1, 2024
While the travel and tourism industry is full of opportunity, it still lacks in providing accessibility to travelers with limitations.... Read More
 alt="Four ways travel and hospitality pros can future-proof their jobs with AI"  title="Four ways travel and hospitality pros can future-proof their jobs with AI"
Opinion / Online
Four ways travel and hospitality pros can future-proof their jobs with AI
By Shahar Goldboim - Boom | June 24, 2024
By doubling down on digitalization today, travel and hospitality professionals can gain an early insight into a technology that will completely turn their industry on its head.  ... Read More
 alt="5 ways the airline industry can make dynamic offers succeed"  title="5 ways the airline industry can make dynamic offers succeed"
Opinion / Distribution
5 ways the airline industry can make dynamic offers succeed
By Rich Kassner - ATPCO | June 21, 2024
Data will help airlines deliver a dynamic offer that's more targeted to customers' preferences and optimized for their businesses.... Read More