The media, with its love-hate relationship with the PR industry, will view such additions to the weaponry of folk in the world of corporate comms with extra suspicion, despite some obvious benefits.
But such developments are thankfully far beyond the daily tussles between our respective professions - if AI can add some level of transparency and trust to the discipline, affecting everyone, then it should be welcomed.
Trust is an important topic for those of us that work in corporate communications.
If people do not trust the information coming from a corporation, credibility is lost.
If people think the communications team is out of touch with market realities, is too slow to take action or doesn’t have a vision for the future, then corporate communications unwittingly gets relegated to a tactical corner, subject to the misperceptions and misgivings of narrow-minded, tactics-obsessed, transactional people.
AI does not need to define us or replace us; we have the opportunity to define AI in the context of corporate communications, which includes both external and internal communications.