Data and travel are merging at a pace unlike anything the market has seen before - something that should excite every corner of the industry.
This is especially helpful for the travel startups that need access to data, as they are often the brands that push the boundaries of what can be achieved in aviation, hotels, ground transportation and elsewhere.
But by its very nature, data is incredibly complex, difficult to decipher and often contained and transferred through multiple platforms and protocols.
Understanding how to unravel it all is at heart of what OAG does, as we found out when talking to Vipul Nakum, the company's chief product officer, during The Phocuswright Conference 2019.