The COVID-19 pandemic upended every corner of the travel, tourism and hospitality industry - and, for many, late 2022 and 2023 are the realistic targets for some return to normality.
This pause in the growth of the industry experienced during the 2010s, after the global financial crisis, has ignited a range of debates around where certain sectors were heading and where others might stagnate.
In other words, change is the air for those that are willing to embrace it, rather than resist it.
Alternative accommodation, for all its growth as an outlier last year, is undergoing similar tweaks to its original proposition.
Not only is it undoubtedly now a mainstream form of accommodation alongside traditional hotel options for travelers, but it has proven to be a sector that is at center of fundamental discussions around what is hospitality.
Is its popularity a short- or long-term trend? How does the digital nomad trend fit in at scale? And how do hotels compete or collaborate?
And, finally, how can alternative accommodation businesses adapt their own business models in the light of how owners and guests are behaving - or expected to behave - differently?
We taked with Jacqueline Nunley, senior industry advisor for travel and hospitality at Salesforce, during the recent PhocusWire Pulse: Rentals On The Rise online event about this issues and more.
The full interview with PhocusWire's Kevin May is included below...
PhocusWire Pulse: Rentals On The Rise - Change is everywhere