Menu
Home
Latest News
In Phocus
Generative AI
Events
Phocuswright
About Us
Home
Hot Right Now
Brands
Airbnb
Booking.com
Expedia
Google
Tripadvisor
Vrbo
Trends
Artificial Intelligence
Marketing
Distribution
Payments
Sustainability
Revenue Management
Health
Security
Sectors
Airlines
Business Travel
Ground Transportation
Hotels
Metasearch
Online Travel Agencies
Private Accommodation
Tours and Activities
Editors' Picks
Watch
PhocusWire on YouTube
Future-Proofing Travel
New Reality With...
Phocuswright on YouTube
WebInTravel on YouTube
Listen
How I Got Here podcast
In Phocus podcast
Events
Webinars
The Phocuswright Conference
Phocuswright Europe
WebInTravel
PhocusWire Pulse
Welcome to Pulse
Green Light For Ground Transportation
A New Traveler Experience
Emerging Innovation
Startups In The Spotlight
Rentals On The Rise
Travel Marketing Tactics
Progress In Travel Payments
Decoding Travel Security
A New Age For Social Media
Loyalty For The Long Haul
Safer & Seamless
Diversity In Leadership
PhocusWire Flash
Startups
Hot 25 Travel Startups 2024
Hot 25 Travel Startups 2023
Hot 25 Startups 2022
Hot 25 Startups 2021
Hot 25 Startups 2020
Hot 25 Startups 2019
Startup Stage
Phocuswright Innovation
Company Culture
Diversity and Inclusion
How I Got Here
In The Big Chair
Women's Leadership
PhocusWire Vitals
AI Insights
Opinion
Financial Earnings
From Our Partners
My Method
Northstar Family
BHN Group
Business Travel News
Incentive
Inntopia
Meetings & Conventions
The Beat
TravelAge West
TravelPulse
Travel Weekly
TravelTech Show
WebInTravel
My Method
News
/
Online
My Method... How Vrbo is using a privacy-conscious marketing strategy
By Wendell Lansford - Wyng
|
April 12, 2021
In the first three months, 80,000 users completed the Vrbo Vacay Finder quiz and 25% of them clicked to book a trip.
Read More
News
/
Online
My Method... How Hotel Treats helped properties earn valuable revenue during the pandemic
By Kasia Pankowska - Hotel Treats
|
March 29, 2021
Hotel Treats helped Hard Rock Hotels earn $1.5 million through vouchers during the pandemic.
Read More
News
/
Technology
My Method… How digitizing an IHG hotel helped save both time and money
By Aaron Belton - DocMX
|
March 25, 2021
With DocMX, the InterContinental Cascais-Estoril automated daily revenue audits by around 90%, saving considerable time, facilitating remote collaboration and reducing print-related costs.
Read More
News
/
Startups
My Method... Nurturing tourism startups to boost travel recovery
By Eduardo Sette Câmara - Beta-i
|
March 16, 2021
Tourism startups are brought together with Tourism Portugal and innovation consultancy Beta-i for a three-month program.
Read More
News
/
Technology
My Method... How to build a technology product based on real-world hospitality experience
By Scott Curran - Reneson Hotels/GuestEQ
|
January 26, 2021
Reneson Hotels COO Scott Curan explains how he developed hotel operations platform GuestEQ based on his longtime experience in the hospitality industry.
Read More
News
/
Online
My Method... Building consensus with data in uncertain times for destinations
By John Urdi - Mammoth Lakes Tourism
|
July 16, 2020
By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes.
Read More
News
/
Online
My Method... How Visit Santa Barbara changed the DMO influencer game
By Alex Goodwin - Sparkloft Media
|
March 10, 2020
For Visit Santa Barbara, Sparkloft Media was able to secure strong influencer partners and social representation - without the time-consuming, costly efforts of proactively searching for appropriate...
Read More
News
/
Technology
My Method... How Musement amplified speed and conversion for mobile users
By Fabio Zecchini - Musement
|
January 10, 2020
Tours and activities supplier Musement used Google AMP to speed up load times for mobile users and improve the conversion rate.
Read More
News
/
Online
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions
|
September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto.
Read More
News
/
Online
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant
|
September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.
Read More
News
/
Technology
My Method... How Expedia thinks about cloud migration
By Subbu Allamaraju - Expedia Group
|
September 3, 2019
Phocuswire asked Subbu Allamaraju, vice president of technology for Expedia Group, to highlight the challenges of the company's move to the cloud.
Read More
News
/
Online
My Method... How Google's tailored ads helped Eurostar reach potential customers
By Becky Power - Google
|
August 23, 2019
PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries.
Read More
News
/
Technology
My Method... Pegasus/Travel Tripper on using predictive analytics to find corporate business
By Alexander Ryll and Dean Ismael
|
July 4, 2019
Phocuswire asked Alexander Ryll and Dean Ismael of Pegasus/Travel Tripper to explain the thinking behind the geoanalytics platform as well as the benefits it brings to hotels.
Read More
News
/
Online
My Method... Booking.com's marketing director on its new brand advertising strategy
By Mitra Sorrells
|
March 14, 2019
Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.
Read More
Most Popular
Latest Stories
Most Popular
News
/
Online
Marriott CEO on shifting loyalty from transactional to emotional
Opinion
/
Online
The dream of a travel one-stop-shop: what comes next?
News
/
Startups
Point.me secures $15M to expand travel rewards search platform
News
/
Technology
Expedia Group expands Travel Shops to brand, celebrity, media partners
News
/
Startups
“Founder mode” or "manager mode"? Travel execs weigh in on leadership styles
Latest Stories
Event
/
Online
The Phocuswright Conference 2024
The Phocuswright Conference 2024
Event
WiT Singapore
From Our Partners
/
Distribution
How digitalization and consolidation will fuel growth in global cruise distribution
News
/
Technology
Q&A: Amadeus CTO on tech priorities, cloud and generative AI
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Copyright © 2024 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright
•
The Phocuswright Conference
•
Global Startup Pitch
•
Travel Tech Fellowship
•
Web In Travel
•
Phocuswright Europe
•
Inntopia
•
Retail Travel
•
Hotel Investment