Online Travel Agency

PhocusWire's in-depth coverage of online travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

 alt="Agoda’s human approach to learning and growing with AI"  title="Agoda’s human approach to learning and growing with AI"
News / Technology
Agoda’s human approach to learning and growing with AI
By D.J. Catron | September 5, 2024
Idan Zalzberg, Agoda’s chief technology officer, details how the company uses technology and especially generative AI in its pursuit to become a virtual “travel companion.” Read More
 alt="Online travel giants hone in on social, mobile, loyalty"  title="Online travel giants hone in on social, mobile, loyalty"
News / Online
Online travel giants hone in on social, mobile, loyalty
By Linda Fox | September 4, 2024
In Q2 earnings calls, Booking Holdings said it was increasing spend in social platforms, while Expedia said it was getting "surgical" around identifying drivers of repeat business. Read More
 alt="EDreams sees profitability bump from long-time subscribers"  title="EDreams sees profitability bump from long-time subscribers"
News / Online
EDreams sees profitability bump from long-time subscribers
By Morgan Hines | September 3, 2024
EDreams Odigeo reported its earnings, pointing to growth bolstered by its subscription program, an element that the company has identified as a driver of success in past earnings reports as well. Read More
 alt="Business travel division leads 2X growth for Flight Centre Travel Group"  title="Business travel division leads 2X growth for Flight Centre Travel Group"
News / Online
Business travel division leads 2X growth for Flight Centre Travel Group
By Mitra Sorrells | August 28, 2024
Flight Centre Travel Group CEO Chris Galanty credited the company's AI Centre of Excellence for "revolutionizing" customer service and empowering agents through automation. Read More
 alt="Trip.com's Wei: It's the golden age for product leaders in travel"  title="Trip.com's Wei: It's the golden age for product leaders in travel"
News / Technology
Trip.com's Wei: It's the golden age for product leaders in travel
By Yeoh Siew Hoon – Web In Travel | August 27, 2024
The founder of Trip.com's TripGenie discusses what makes her AI travel assistant different from others. Read More
 alt="Trip.com Group highlights revolutionary powers of AI"  title="Trip.com Group highlights revolutionary powers of AI"
News / Online
Trip.com Group highlights revolutionary powers of AI
By Linda Fox | August 27, 2024
Trip.com Group continues to implement artificial intelligence across operations from customer service to Copilot in engineering and AI tools, such as the curated lists launched in June, to boost the... Read More
 alt="Report: The power of affiliate marketing to drive customer acquisition for travel brands"  title="Report: The power of affiliate marketing to drive customer acquisition for travel brands"
From Our Partners / Online
Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino | August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More
 alt="Booking.com’s U.S. managing director on growth plans, STRs and marketing"  title="Booking.com’s U.S. managing director on growth plans, STRs and marketing"
News / Online
Booking.com’s U.S. managing director on growth plans, STRs and marketing
By Morgan Hines | August 27, 2024
Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More
 alt="MultiOn targets travel use cases for its AI agent"  title="MultiOn targets travel use cases for its AI agent"
News / Technology
MultiOn targets travel use cases for its AI agent
By Mitra Sorrells | August 26, 2024
Backed by General Catalyst, Amazon Alexa Fund, Maven Ventures, Samsung Next and individuals from OpenAI, MultiOn is rapidly developing its AI agent technology for travel and other applications. Read More
 alt="Travel social content sways some consumers more than others"  title="Travel social content sways some consumers more than others"
News / Online
Travel social content sways some consumers more than others
By Linda Fox | August 23, 2024
Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More
 alt="Experience industry leaders still see room to grow in changing landscape"  title="Experience industry leaders still see room to grow in changing landscape"
News / Online
Experience industry leaders still see room to grow in changing landscape
By D.J. Catron | August 19, 2024
At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector.   Read More
 alt="Despegar sells destination management company, boosts AI agent"  title="Despegar sells destination management company, boosts AI agent"
News / Online
Despegar sells destination management company, boosts AI agent
By Linda Fox | August 16, 2024
Despegar has made a number of updates to its AI agent Sofia and has further plans to integrate the technology into its B2B platforms. Read More
 alt="The role of DMOs in helping their partners effectively use AI"  title="The role of DMOs in helping their partners effectively use AI"
News / Technology
The role of DMOs in helping their partners effectively use AI
By Morgan Hines | August 16, 2024
As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue?   Read More
 alt="Meet the 10 winners of the 2024 Phocuswright/WiT Global Startup Pitch"  title="Meet the 10 winners of the 2024 Phocuswright/WiT Global Startup Pitch"
News / Startups
Meet the 10 winners of the 2024 Phocuswright/WiT Global Startup Pitch
By PhocusWire | August 15, 2024
The next round of the competition will take place at WiT Singapore, October 14-16, where the audience will select the People's Choice winners in the Seedup and Scaleup cateogories. Read More
 alt="Earnings roundup: TUI Group, TBO Tek, Yatra, Mondee"  title="Earnings roundup: TUI Group, TBO Tek, Yatra, Mondee"
News / Online
Earnings roundup: TUI Group, TBO Tek, Yatra, Mondee
By Mitra Sorrells | August 15, 2024
As publicly traded travel companies continue to report their earnings quarter that ended June 30, we round up the latest reports. Read More