Research

 alt="Travel platforms, topics and influencers: Who's using what?"  title="Travel platforms, topics and influencers: Who's using what?"
News / Online
Travel platforms, topics and influencers: Who's using what?
By PhocusWire Research | September 10, 2024
Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More
 alt="Airbnb takes aim at NYC a year after “failed” STR regulations"  title="Airbnb takes aim at NYC a year after “failed” STR regulations"
News / Online
Airbnb takes aim at NYC a year after “failed” STR regulations
By D.J. Catron | September 6, 2024
Hotel prices and rents in New York are both up a year after the city cracked down on short-term rentals, prompting Airbnb to call for changes to the law.   Read More
 alt="Decisions guided by trust: Social media conversion in travel"  title="Decisions guided by trust: Social media conversion in travel"
News / Online
Decisions guided by trust: Social media conversion in travel
By Phocuswright Research | September 3, 2024
Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are.   Read More
 alt="PhocusWire's Mitra Sorrells takes new SVP content role across Phocuswright"  title="PhocusWire's Mitra Sorrells takes new SVP content role across Phocuswright"
Interview / Online
PhocusWire's Mitra Sorrells takes new SVP content role across Phocuswright
By PhocusWire | August 30, 2024
PhocusWire editor in chief Mitra Sorrells has been named senior vice president of content at Phocuswright, while senior reporter Linda Fox steps up to become executive editor.   Read More
 alt="Cookieless is toast: What can travel marketers do to stay ahead?"  title="Cookieless is toast: What can travel marketers do to stay ahead?"
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More
 alt="How hotels can capture demand for sustainable stays"  title="How hotels can capture demand for sustainable stays"
Opinion / Online
How hotels can capture demand for sustainable stays
By Alina Arnelle - BeCause | August 28, 2024
Alina Arnelle of BeCause writes that sustainability data management can give travelers confidence that a hotels’ actions toward the environment are genuine. Read More
 alt="The top 15 global travel markets: North America, APAC and Western Europe lead the way"  title="The top 15 global travel markets: North America, APAC and Western Europe lead the way"
News / Online
The top 15 global travel markets: North America, APAC and Western Europe lead the way
By Phocuswright Research | August 19, 2024
The global travel industry is back on track, surging by 24% in 2023 to hit $1.5 trillion, with the top 15 markets closely resembling those at the top of the list in 2019. Read More
 alt="Short-term rentals feeling pinch of overtourism backlash"  title="Short-term rentals feeling pinch of overtourism backlash"
News / Online
Short-term rentals feeling pinch of overtourism backlash
By D.J. Catron | August 15, 2024
While strict new regulations in New York, Barcelona and others pose threats, the STR industry sees hope in more balanced approaches in Valencia and the European Union.   Read More
 alt="Keeping the "Human in the Loop" in travel"  title="Keeping the "Human in the Loop" in travel"
Opinion / Online
Keeping the "Human in the Loop" in travel
By Klaus Kohlmayr - IDeaS | August 14, 2024
Chief evangelist and development officer at IDeaS, Klaus Kohlmayr, shares his thoughts on AI and its impact on humans. Read More
 alt="3 opportunities for travel marketers now that cookies are here to stay"  title="3 opportunities for travel marketers now that cookies are here to stay"
Opinion / Online
3 opportunities for travel marketers now that cookies are here to stay
By Brennen Bliss - Propellic | July 25, 2024
Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More
 alt="Is the travel industry ready to engage with climate justice?"  title="Is the travel industry ready to engage with climate justice?"
News / Online
Is the travel industry ready to engage with climate justice?
By D.J. Catron | July 24, 2024
While most sustainability efforts focus on greenhouse gases, a new report from the Travel Foundation pushes to show how climate change affects people disproportionately and why it’s important to redress... Read More
 alt="The tech innovations and trends shaping travel in 2024"  title="The tech innovations and trends shaping travel in 2024"
News / Technology
The tech innovations and trends shaping travel in 2024
By D.J. Catron | July 15, 2024
Generative artificial intelligence still dominates the headlines and conference discussions, but it’s not the only travel-related technology influencing business operations today — or likely to affect... Read More
 alt="How corporate travel managers can meet the challenges of continuous disruption"  title="How corporate travel managers can meet the challenges of continuous disruption"
Opinion / Technology
How corporate travel managers can meet the challenges of continuous disruption
By Darrin Grafton - Serko | July 11, 2024
With the advancement of platforms that can seamlessly integrate all of these diverse booking offerings, managers have the capability to make their jobs easier while keeping their travelers coloring... Read More
 alt="How generative AI can tackle “information overload” and empower travelers"  title="How generative AI can tackle “information overload” and empower travelers"
Opinion / Technology
How generative AI can tackle “information overload” and empower travelers
By Emily Weiss - Accenture | June 7, 2024
The future of travel is bright, and as travelers are bombarded with an overwhelming amount of information on planning their trips, GenAI is the key to unlocking the sector's full potential. Read More
 alt="International business travel declining amid inflation, report finds"  title="International business travel declining amid inflation, report finds"
News / Online
International business travel declining amid inflation, report finds
By D.J. Catron | June 5, 2024
HotelHub analyzed 15 million hotel bookings dating back to 2022, revealing an uncertain business travel environment driven by persistent inflationary pressures.   Read More