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Online
Chesky on Airbnb's future in travel and beyond
By Morgan Hines
|
September 20, 2024
Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to...
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News
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Technology
Expedia Group expands Travel Shops to brand, celebrity, media partners
By Morgan Hines
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September 16, 2024
The shoppable storefronts, built for creators, launched in May at Expedia Explore in Las Vegas. At the time, the launch included a select few influencers. Soon, every traveler will be able to join.
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News
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Online
Travel platforms, topics and influencers: Who's using what?
By PhocusWire Research
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September 10, 2024
Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the...
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News
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Online
Booking Holdings' new CFO expects connected trip "is really there" in 3 to 5 years
By Morgan Hines
|
September 10, 2024
Ewout Steenbergen, chief financial officer at Bookings Holdings since March, called out the company's work in alternative accommodations and artificial intelligence and strong demand in Asia as key...
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News
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Online
Decisions guided by trust: Social media conversion in travel
By Phocuswright Research
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September 3, 2024
Companies know social media influences travel decisions, but getting bookings is a challenge. Phocuswright’s latest research provides insights into who the converters are.
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News
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Online
How embracing a creator mentality can bolster travel marketing
By Morgan Hines
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August 28, 2024
United, Hostelworld, Ryanair and other travel brands are cultivating a persona on social as engaging with audience has become a practical requirement for success for travel brands - and entertaining...
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Online
Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino
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August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case.
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News
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Online
Booking.com’s U.S. managing director on growth plans, STRs and marketing
By Morgan Hines
|
August 27, 2024
Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing...
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News
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Online
Travel social content sways some consumers more than others
By Linda Fox
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August 23, 2024
Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert.
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News
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Distribution
Klook taps TikTok for experiences booking via social app
By Linda Fox
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August 21, 2024
The move is part of the Asia-based company's drive to attract Gen Z and millennial travelers.
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Startups
STARTUP STAGE: JrnyOn empowers creators to travel with their audiences
By Mileva Sapic
|
August 20, 2024
JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end.
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News
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Online
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
By Mitra Sorrells
|
July 30, 2024
Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel...
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News
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Online
Nearly two-thirds who use social media for trip planning make a decision based on that content
By Phocuswright Research
|
June 25, 2024
For travelers who use social media for trip planning, platforms are one of the most popular online resources used for finding trip ideas, second only to general search by a close margin.
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Opinion
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Online
TikTok's tips on effective strategies for travel marketing
By Gav Buggy - TikTok
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June 17, 2024
Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits.
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Interview
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Startups
Holidayheroes: EMEA People’s Choice Award winner at Phocuswright Europe 2024
By PhocusWire
|
June 17, 2024
Travel industry research authority Phocuswright announced the people's choice award winner of the latest Phocuswright Innovation Platform program Launch: EMEA.
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Marriott CEO on shifting loyalty from transactional to emotional
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The dream of a travel one-stop-shop: what comes next?
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Point.me secures $15M to expand travel rewards search platform
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Expedia Group expands Travel Shops to brand, celebrity, media partners
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“Founder mode” or "manager mode"? Travel execs weigh in on leadership styles
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Q&A: Amadeus CTO on tech priorities, cloud and generative AI
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