Viator

 alt="Tripadvisor Q3 revenue up across all segments, most sharply for Viator"  title="Tripadvisor Q3 revenue up across all segments, most sharply for Viator"
News / Online
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
By Mitra Sorrells | November 6, 2023
Tripadvisor's total revenue in the third quarter of this year was $533 million, up 16% year over year, with nearly half of that revenue coming from Viator. Read More
 alt="Industry leaders on the outlook for tours, activities and attractions"  title="Industry leaders on the outlook for tours, activities and attractions"
News / Online
Industry leaders on the outlook for tours, activities and attractions
By Mitra Sorrells | October 20, 2023
Viator CCO Sarah Dines, Rezdy CEO Chris Atkin and investor Michael Zeisser were among the panelists discussing the tours and activities sector at Arival 360 Orlando. Read More
 alt="Instagram moments boosting importance of travel experiences"  title="Instagram moments boosting importance of travel experiences"
News / Online
Instagram moments boosting importance of travel experiences
By D.J. Catron | October 5, 2023
While experiences continue to gain importance in travel planning, factors such as limited online supply, weather and fixed pricing create disincentives to book far in advance.   Read More
 alt="The Phocuswright Conference 2023 – program, speakers and discount"  title="The Phocuswright Conference 2023 – program, speakers and discount"
News / Online
The Phocuswright Conference 2023 – program, speakers and discount
By PhocusWire | September 12, 2023
The travel industry's leaders and newest entrants gather in Fort Lauderdale November 13-16 for The Phocuswright Conference. Read More
 alt="Viator accounted for nearly half of Tripadvisor’s revenue in Q2"  title="Viator accounted for nearly half of Tripadvisor’s revenue in Q2"
News / Online
Viator accounted for nearly half of Tripadvisor’s revenue in Q2
By Mitra Sorrells | August 2, 2023
Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More
 alt="Travel investors on trip planning and using B2C as a sandbox"  title="Travel investors on trip planning and using B2C as a sandbox"
News / Startups
Travel investors on trip planning and using B2C as a sandbox
By Linda Fox | July 12, 2023
Rod Cuthbert, travel industry veteran best known for founding Viator, joins Bobby Demri, founder and managing director of Roch Ventures, to talk travel investment trends in the PhocusWire Studio at... Read More
 alt="How tours and activities can build on travel momentum"  title="How tours and activities can build on travel momentum"
News / Online
How tours and activities can build on travel momentum
By Derek Catron | June 28, 2023
A panel discussion at Phocuswright Europe brought together leaders from Viator, TUI Musement and Civitatis to discuss opportunities for tours and activities growth. Read More
 alt="4 key insights from Phocuswright Europe 2023"  title="4 key insights from Phocuswright Europe 2023"
News / Online
4 key insights from Phocuswright Europe 2023
By Derek Catron | June 21, 2023
Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference.   Read More
 alt="Viator's Ben Drew on further growth, educating consumers"  title="Viator's Ben Drew on further growth, educating consumers"
News / Online
Viator's Ben Drew on further growth, educating consumers
By Linda Fox | April 6, 2023
Viator president Ben Drew attributes its recent growth to “changing almost everything about the business” in the past three years. Read More
 alt="Tripadvisor CMO talks travel marketing, membership, video"  title="Tripadvisor CMO talks travel marketing, membership, video"
News / Online
Tripadvisor CMO talks travel marketing, membership, video
By Linda Fox | March 16, 2023
Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More
 alt="uber-travel-viator"  title="uber-travel-viator"
News / Online
Uber adds Viator content, expands Uber Travel to 10K cities
By Mitra Sorrells | November 14, 2022
The Uber app now enables booking of a curated collection of Viator experiences in 14 cities around the United States, with the bookings fully managed by Viator.  Read More
 alt="The potential of connectivity standards for experiences"  title="The potential of connectivity standards for experiences"
Opinion / Distribution
The potential of connectivity standards for experiences
By Stephen Joyce - Holibob | September 26, 2022
A new non-profit association, OCTO, wants to enable reservation and ticketing system providers and tour, activity and attraction ticket resellers to connect their systems for more efficient... Read More
 alt="Rod Cuthbert on why he’s “super positive” about travel"  title="Rod Cuthbert on why he’s “super positive” about travel"
News / Online
Rod Cuthbert on why he’s “super positive” about travel
By PhocusWire | August 12, 2022
Travel industry veteran Rod Cuthbert discusses the ample opportunity for travel brands as well as the state of Viator and Google. Read More
 alt="Q&A: Viator’s Ben Drew on rate controversy, branding and 2022"  title="Q&A: Viator’s Ben Drew on rate controversy, branding and 2022"
News / Online
Q&A: Viator’s Ben Drew on rate controversy, branding and 2022
By Jill Menze | December 14, 2021
Following a mixed reaction to Viator’s marketing program Accelerate, president Ben Drew remains confident that the platform is building an industry-leading product. Read More
 alt="Viator tests new commission rate, raising skepticism with operators"  title="Viator tests new commission rate, raising skepticism with operators"
News / Online
Viator tests new commission rate, raising skepticism with operators
By Jill Menze | October 22, 2021
Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More