Vrbo

News / Online

Travel’s top TV ads reflect surge in demand

By Derek Catron | July 14, 2023

EDO measured online consumer engagement to uncover the $1.2 trillion travel industry’s most effective advertisers, creatives and media environments from the past year. Read More

News / Online

Expedia Group launches One Key unified rewards program

By Derek Catron | July 7, 2023

Speaking at Phocuswright Europe 2023, Alfonso Paredes called One Key “a super powerful tool” that would spread rewards benefits to more travelers. Read More

News / Online

Online travel giants Q1 marketing spending shows wide variance

By Mitra Sorrells | June 6, 2023

Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand. Read More

News / Online

How Expedia is thinking about growth in vacation rentals

By Linda Fox | May 17, 2023

Tim Rosolio, vice president for vacation rental partner success at Expedia Group, talks about inventory pressure, technology gaps and more flexible cancellation policies for vacation rentals. Read More

News / Online

Expedia Group launches OneKeyCash for partners

By Kathryn Walson | May 12, 2023

The new rewards currency is intended to target the 83% of consumers who travel too infrequently to earn status or meaningful rewards. Read More

News / Online

Airbnb bets big on rooms, new checkout, pricing displays

By Mitra Sorrells | May 3, 2023

Airbnb's latest update includes a relaunch of private rooms with new enhanced host and property details, total price displays and a clear description of checkout chores in the listing. Read More

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News / Technology

Expedia, Kayak first in travel with plugins for ChatGPT

By Mitra Sorrells | March 23, 2023

ChatGPT is inviting its Plus subscribers to join a wait list to get access to plugins, with plans to roll them out more widely in the future. Read More

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News / Online

Can subscription services work for STRs?

By Kathryn Walson | March 15, 2023

The benefits of subscription services for short-term rentals can include recurring revenue streams and customer engagement, loyalty and retention. Read More

News / Online

European regulators agree on rentals data sharing approach

By Linda Fox | March 2, 2023

Ministers for competitiveness agreed on the approach as part of a wider strategy for a “balanced tourism ecosystem.” Read More

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News / Technology

How tech is helping vacation rentals prevent disturbances

By Kathryn Walson | March 2, 2023

OTAs point to steps they’ve taken, with Vrbo announcing on January 30 the national deployment of party prevention technology in the booking flow. Read More

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News / Online

Expedia Group CEO says metrics show strategy is working

By Mitra Sorrells | February 9, 2023

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

Opinion / Online

Tracking the loyalty strategies of online travel giants

By Mario Gavira | January 11, 2023

While Expedia, Booking.com and Hopper are betting on financial rewards to boost loyalty, Airbnb is focused on driving retention through love. Read More

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News / Online

Booking.com, Vrbo and Expedia gain ground in U.S. app downloads

By Kathryn Walson | January 6, 2023

Apptopia says Expedia's app downloads nearly doubled year-over-year to 16.6 million and it, along with Vrbo and Booking.com, benefited from slowing growth for Hopper and Airbnb. Read More