Advertising

News / Online

Expedia Group creates two new divisions to be led by Paredes, Schulze

By Mitra Sorrells | February 21, 2024

The two new divisions replace Expedia for Business, which has been led by Ariane Gorin, who becomes CEO in May. Read More

News / Technology

Study: How AI boosts digital advertising and direct bookings

By Derek Catron | February 21, 2024

Recent advances in AI’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings, a study from D-Edge found. Read More

News / Online

With speculation of a sale in the air, Tripadvisor reports record revenue driven – again – by Viator

By Mitra Sorrells | February 14, 2024

Two days after announcing it has created a special committee and retained a mergers and acquisition advisory firm, Tripadvisor reported an all-time high for revenue in 2023 led by a 49% growth in... Read More

News / Online

Google sunsets two ad products designed to help hotels during COVID

By Mitra Sorrells | February 6, 2024

Google said the products are being eliminated in part because they rely on third-party cookies, which will be phased out later this year, and also because usage has declined as travel volumes have... Read More

News / Online

Q&A: Carnival Cruise Line president Christine Duffy

By Mitra Sorrells | February 2, 2024

Carnival Cruise Line president Christine Duffy explains how the company is using facial recognition and generative AI technology and also the strategy behind its marketing efforts – including a widely... Read More

News / Online

Assessing the effectiveness of influencer marketing in travel

By Morgan Hines | February 1, 2024

Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More

News / Online

European regulators eye Booking.com under Digital Services Act

By Linda Fox | January 18, 2024

The European Commission has asked Booking.com and others for information as it determines whether the companies are complying with rules of the Digital Services Act that went into effect in November. Read More

News / Online

Sojern lays off staff company-wide

By Mitra Sorrells | December 12, 2023

The company is not saying how many people have been laid off but said the cuts affect 20% of its staff "across various departments and levels." Read More

From Our Partners / Online

3 ways to elevate your hotel sales strategy for 2024

By Maria Taylor - Amadeus Hospitality | November 28, 2023

Technology and data are critical components to boosting hotel performance, and now is the time for hoteliers to solidify their strategies for the year ahead. Read More

News / Technology

Airbnb, Mondee moves signal role of acquisitions in travel's race for AI

By Morgan Hines & Linda Fox | November 17, 2023

Last week's acquisitions by Airbnb and Mondee reflect a business strategy of chasing speed as the travel industry heads enter the AI race. Read More

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

From Our Partners / Technology

Try before you buy: How augmented reality can drive travel bookings

By Cathy Walsh | November 9, 2023

While traditional online travel marketing such as video targets a largely passive audience, augmented reality inspires engagement via immersive content worth sharing. Read More

News / Technology

Microsoft and Tripadvisor on what OpenAI’s DevDay product announcements mean for travel

By Mitra Sorrells | November 8, 2023

In PhocusWire's fourth Let's Hear It! LinkedIn Audio event, Tripadvisor head of data Rahul Todkar and Microsoft regional vice president for advertising Pablo Laucirica unpack the meaning of OpenAI's... Read More

News / Online

Expedia ad concerns in search results raised in antitrust suit

By Linda Fox | November 3, 2023

Comments from Expedia Group chair Barry Diller have surfaced during the Google antitrust trial. Read More

News / Technology

Expedia Group builds generative AI into multiple products in its “Fall Release”

By Mitra Sorrells | September 21, 2023

Among many other updates to its products and services for both travelers and industry partners, Expedia Group is partnering with travel influencers to offer short-form videos in the Expedia and... Read More

Most Popular
Latest Stories