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 alt="Travel social content sways some consumers more than others"  title="Travel social content sways some consumers more than others"
News / Online
Travel social content sways some consumers more than others
By Linda Fox | August 23, 2024
Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More
 alt="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings"  title="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings"
Opinion / Online
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
By Javier Delgado - Mirai | May 14, 2024
One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More
 alt="Booking made gatekeeper by European regulator"  title="Booking made gatekeeper by European regulator"
News / Online
Booking made gatekeeper by European regulator
By Linda Fox | May 13, 2024
Booking now meets the “relevant thresholds” as a digital gatekeeper after it submitted a self-assessment on March 1, according to a release from the commission. Read More
 alt="Google under fire for proposed changes to search in Europe"  title="Google under fire for proposed changes to search in Europe"
News / Online
Google under fire for proposed changes to search in Europe
By Linda Fox | January 24, 2024
The search giant has been criticized for not engaging with businesses on planned changes to comply with the Digital Markets Act as well as falling short of the regulation's requirements with those... Read More
 alt="Gen Z, millennials continue to seek inspiration from social platforms"  title="Gen Z, millennials continue to seek inspiration from social platforms"
News / Online
Gen Z, millennials continue to seek inspiration from social platforms
By Linda Fox | January 24, 2024
Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More
 alt="European regulators eye Booking.com under Digital Services Act"  title="European regulators eye Booking.com under Digital Services Act"
News / Online
European regulators eye Booking.com under Digital Services Act
By Linda Fox | January 18, 2024
The European Commission has asked Booking.com and others for information as it determines whether the companies are complying with rules of the Digital Services Act that went into effect in November. Read More
 alt="How to capture Gen Z travelers’ interest on social media"  title="How to capture Gen Z travelers’ interest on social media"
News / Online
How to capture Gen Z travelers’ interest on social media
By Morgan Hines | November 14, 2023
Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More
 alt="Multimodal AI and the UX revolution in travel"  title="Multimodal AI and the UX revolution in travel"
Opinion / Technology
Multimodal AI and the UX revolution in travel
By Christian Watts – Magpie | November 1, 2023
The shift to multimodal GenAI opens the door to mind-boggling possibilities for travel and other fields. Is this the end of the phone?   Read More
 alt="Online travel platforms escape digital gatekeeper list"  title="Online travel platforms escape digital gatekeeper list"
News / Online
Online travel platforms escape digital gatekeeper list
By Linda Fox | July 4, 2023
The European Commission published the first list of companies that consider themselves potential gatekeepers today. Read More
 alt="social media panel phocuswright conference 2022"  title="social media panel phocuswright conference 2022"
News / Online
Snapchat, Meta share how to use social media to engage travelers
By PhocusWire | December 2, 2022
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More
 alt="Travel industry sees marketing potential in web3"  title="Travel industry sees marketing potential in web3"
News / Technology
Travel industry sees marketing potential in web3
By Linda Fox | June 9, 2022
Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs. Read More
 alt="VIDEO: How creators bring life to travel storytelling and brands"  title="VIDEO: How creators bring life to travel storytelling and brands"
From Our Partners / Online
VIDEO: How creators bring life to travel storytelling and brands
By PhocusWire | November 29, 2021
Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More
 alt="Creators help travel brands connect with customers"  title="Creators help travel brands connect with customers"
From Our Partners / Online
Creators help travel brands connect with customers
By Michelle Bruno | November 11, 2021
With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More
 alt="Sounding Off: Metaverse is nonsense to some but the future for many"  title="Sounding Off: Metaverse is nonsense to some but the future for many"
Interview / Technology
Sounding Off: Metaverse is nonsense to some but the future for many
By PhocusWire | November 5, 2021
It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More
 alt="Is the Metaverse a friend or foe to travel?"  title="Is the Metaverse a friend or foe to travel?"
Opinion / Technology
Is the Metaverse a friend or foe to travel?
By Matthew Chapman - Vibe | November 2, 2021
We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More