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News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

Opinion / Online

How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings

By Javier Delgado - Mirai | May 14, 2024

One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More

News / Online

Booking made gatekeeper by European regulator

By Linda Fox | May 13, 2024

Booking now meets the “relevant thresholds” as a digital gatekeeper after it submitted a self-assessment on March 1, according to a release from the commission. Read More

News / Online

Google under fire for proposed changes to search in Europe

By Linda Fox | January 24, 2024

The search giant has been criticized for not engaging with businesses on planned changes to comply with the Digital Markets Act as well as falling short of the regulation's requirements with those... Read More

News / Online

Gen Z, millennials continue to seek inspiration from social platforms

By Linda Fox | January 24, 2024

Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More

News / Online

European regulators eye Booking.com under Digital Services Act

By Linda Fox | January 18, 2024

The European Commission has asked Booking.com and others for information as it determines whether the companies are complying with rules of the Digital Services Act that went into effect in November. Read More

News / Online

How to capture Gen Z travelers’ interest on social media

By Morgan Hines | November 14, 2023

Meta, Snap Inc. and Hostelworld share steps to take for brands looking to attract a younger traveling audience on social media. Read More

Opinion / Technology

Multimodal AI and the UX revolution in travel

By Christian Watts – Magpie | November 1, 2023

The shift to multimodal GenAI opens the door to mind-boggling possibilities for travel and other fields. Is this the end of the phone? Read More

News / Online

Online travel platforms escape digital gatekeeper list

By Linda Fox | July 4, 2023

The European Commission published the first list of companies that consider themselves potential gatekeepers today. Read More

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News / Online

Snapchat, Meta share how to use social media to engage travelers

By PhocusWire | December 2, 2022

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

News / Technology

Travel industry sees marketing potential in web3

By Linda Fox | June 9, 2022

Travel marketers are keen to explore technologies such as the metaverse, AI and NFTs. Read More

From Our Partners / Online

VIDEO: How creators bring life to travel storytelling and brands

By PhocusWire | November 29, 2021

Creators have been used by many travel brands over the years but their role can now be seen as more important than ever, given their ability to bring the human touch and authenticity to a service's... Read More

From Our Partners / Online

Creators help travel brands connect with customers

By Michelle Bruno | November 11, 2021

With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More

Interview / Technology

Sounding Off: Metaverse is nonsense to some but the future for many

By PhocusWire | November 5, 2021

It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More

Opinion / Technology

Is the Metaverse a friend or foe to travel?

By Matthew Chapman - Vibe | November 2, 2021

We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More

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