Mobility technology

Headquarters: Lausanne, Switzerland

CEO: Ignacio Barrios

Founding date: 2018

Investment: $3.8 million

Kido Dynamics specializes in geo-spatial analytics using telecom big data.

Mobility makes the core of our analytics, and we work every day to help organizations contextualize the environment around them while preserving individual identity.

Our mission is to democratize the use of big data, the first step to which is making products with great customer experience and simplicity.

Founders Alberto Hernando and Ignacio Barrios

Strategic goals for 2022

On business, we have made great progress in the more than three years that we have been in operation. Right now we have access to telecom data in eight countries and our solution is deployed in full. Our aim, which is continuing from 2021, is to scale with speed now in these eight countries. We aim to achieve ARR of $3 million by year end 2022.

On product, flexibility would be our goal for the year 2022. This has two meanings for us: the first is that we start moving towards a product architecture where we are offering data attributes independent of each other. This will make us attractive for customers of all sizes.

The second is flexibility in pricing. Predominantly we are a subscription-based organization, however in 2022 we will be moving towards a pay-as-you-go service.

Lessons learned over the last year

Among the more welcome developments that we have seen in the last year is the trust that client organizations are developing in solutions based around big data. This is good for business.

We see that organizations have developed their internal capabilities of understanding and evaluating data-based products, hence they are much clearer in their questions and decision making.

The second is a change in the approach of data owners to experiment and work with data. With increased awareness of GDPR and AI-based algorithms, we now see an increased willingness from data owners to share their data for developing products and services.

The other interesting trend is the mushroom growth of data marketplaces. We are watching this space closely to see how we can position Kido on these market places.

The not-so-great thing that we have seen is the lack of cooperation between data players. This is creating a lot of redundancy in the ecosystem. The space is cluttering, which is adding to the confusion in the customers' minds.