Opinion

Travel content is blowing up on social media, providing no shortage of ways for travel pros to connect with customers, partners and suppliers to boost their profile and profits. ... Read More

The future of travel is bright, and as travelers are bombarded with an overwhelming amount of information on planning their trips, GenAI is the key to unlocking the sector's full potential.... Read More

The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices.... Read More

The future of the STR industry is clear: It's time for a host-centric approach that prioritizes access, innovation and fairness.... Read More

The technology industry has made enormous advances in innovation in just the past few years. If this June Pride Month we can promise to start using some of that innovation to fulfill the important needs of LGTBQ+ travelers, that would be something we could celebrate that has an impact all year long... Read More

The digital wanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence.... Read More

One day after announcing that chief commercial officer Vasu Raja would leave the company in June, American Airlines CEO Robert Isom acknowledged Wednesday that the airline made errors in rolling out its NDC strategy and vowed to make changes.... Read More

There is much AI can do to help make travel more sustainable, but to truly help the travel sector evolve the collective efforts of individuals, communities and governments will be needed.   ... Read More

As the VRMA Executive Summit opens next week, Matt Landau says that while professionalism is a baseline for vacation rentals, creative individuality is its heart.... Read More

Christian Watts, CEO of Magpie, looks back on what he calls "easily the biggest week so far for generative artificial intelligence - especially for the travel industry."... Read More

One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels.... Read More

The U.S. government is sending strong signals that algorithmic pricing solutions could represent a price-fixing conspiracy – a view hospitality professionals reject.... Read More

The technology solutions needed to sell and service airline tickets reflect the complexity of the airline industry itself.... Read More

In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing.... Read More

In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape.... Read More