Opinion

If somebody builds the ultimate tool, which actually works, has access to all the world’s travel information and has all of the bells and whistles that one could hope for, does that mean people will actually use it?... Read More

How popular events such as the total solar eclipse and Taylor Swift's Eras Tour throw a spotlight on the challenges of dynamic pricing.... Read More

Processes enhanced by AI boost passenger experience while making the jobs of airport workers easier across individual aspects of airport operations.... Read More

AI can provide unparalleled opportunities for travel companies to streamline operations and enhance the overall customer experience.     ... Read More

Outpayce CEO David Doctor looks at how machine learning and AI are impacting travel payments.... Read More

Changes in consumer expectations along with the fact technology for selling multi-day tours is still in its infancy create a strong need for technical innovation in the tours and package business.... Read More

Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips.... Read More

AI has the potential to catalyze a skills revolution that could help address one of the travel’s most pressing challenges — reaching net-zero targets.  ... Read More

Founded in 2019, Cabana offered a “hotel-on-wheels.” It had raised more than $17 million, had $2 million in annual revenue, and its more than 4,000 customers had booked 20,000 nights.... Read More

The technology needed to keep travelers informed and safe during unexpected crises already exists today. Travel insurance is the sector that holds the key to democratizing the benefits of duty of care travel technologies.  ... Read More

The hotel industry finds itself at a crossroads: Change its strategy or lose guests. It’s not about mimicking the OTAs, but learning from their approach to build direct, meaningful relationships with guests.... Read More

Great personal service still matters in hospitality, but as consumers – especially younger ones – demand more self-service options, hotels also need outstanding digital options. ... Read More

Jeff Katz shares his lessons from trying to build Journera and why he still believes in the need for the industry to break down silos in a traveler’s journey.... Read More

TBO.com co-founder Gaurav Bhatnagar says the travel industry needs to stop pointing fingers at governments and tourism boards and instead take responsibility - and action - to reduce overtourism.... Read More

With guest apps, the future of hospitality is becoming more personalized, convenient and interconnected than ever before.  ... Read More