Phocuswright Research

 alt="Minimizing hallucinations in generative AI and large language models"  title="Minimizing hallucinations in generative AI and large language models"
News / Technology
Minimizing hallucinations in generative AI and large language models
By Cathy Walsh and Mike Coletta - Phocuswright | May 21, 2024
This is a preview of Phocuswright's full report - From Buzzword to Bottom Line: Keeping Pace with Gen AI in Travel Read More
 alt="Airlines edge out hotels as largest segment in U.S."  title="Airlines edge out hotels as largest segment in U.S."
News / Online
Airlines edge out hotels as largest segment in U.S.
By Phocuswright Research | May 13, 2024
Direct distribution channels dominate airline sales, as suppliers embrace technological developments aimed to streamline the booking process and travel experience. Read More
 alt="U.S. OTAs pass $100B revenue mark for first time"  title="U.S. OTAs pass $100B revenue mark for first time"
News / Distribution
U.S. OTAs pass $100B revenue mark for first time
By Phocuswright Research | May 6, 2024
As the digital landscape evolves, U.S. OTAs continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Read More
 alt="Why trip-planning startups struggle, even as consumers call for an easier way"  title="Why trip-planning startups struggle, even as consumers call for an easier way"
News / Startups
Why trip-planning startups struggle, even as consumers call for an easier way
By D.J. Catron | April 30, 2024
An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More
 alt="Will cutting emissions cut into corporate travel?"  title="Will cutting emissions cut into corporate travel?"
News / Online
Will cutting emissions cut into corporate travel?
By Lorraine Sileo - Phocuswright | April 29, 2024
This is a preview of Phocuswright's full report, Green Dilemma: How cutting emissions cuts into corporate travel.   Read More
 alt="Tripped Up: Why trip planning startups stumble"  title="Tripped Up: Why trip planning startups stumble"
Event / Startups
Tripped Up: Why trip planning startups stumble
April 25, 2024
Hear from Mike Coletta, Manager of Research and Innovation at Phocuswright and Gilad Berenstein, investor and former founder of Utrip, on their personal experiences with trip planning startups and what... On Demand
 alt="5 things to know about the U.K. travel market in 2024 and beyond"  title="5 things to know about the U.K. travel market in 2024 and beyond"
News / Online
5 things to know about the U.K. travel market in 2024 and beyond
By Phocuswright Research | April 22, 2024
In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions and key sectors like airlines and... Read More
 alt="Scandinavian airline market excels, but risks remain"  title="Scandinavian airline market excels, but risks remain"
News / Online
Scandinavian airline market excels, but risks remain
By Phocuswright Research | April 15, 2024
The outlook in the Scandinavia travel market through 2027 is positive, with double-digit growth expected each year, but there are many factors that threaten a sustained recovery. Read More
 alt="Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women"  title="Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women"
News / Online
Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
By D.J. Catron | April 11, 2024
China Trading Desk’s quarterly Travel Sentiment Survey finds Chinese travelers are increasingly using travel applications like CTrip and Qunar and social media sites like Xiaohongshu and Douyin,... Read More
 alt="Who should own the travel customer?"  title="Who should own the travel customer?"
News / Online
Who should own the travel customer?
By Norm Rose - Phocuswright Research | April 8, 2024
A full, inter-operational digital ID ecosystem will be required to truly reap the benefits of frictionless travel. Read More
 alt="Growth, increased arrivals, but an eye on cost in France's travel market"  title="Growth, increased arrivals, but an eye on cost in France's travel market"
News / Online
Growth, increased arrivals, but an eye on cost in France's travel market
By Phocuswright Research | April 5, 2024
France's travel sector grew by 12% in 2023 to over €55 billion, with online bookings reaching their highest total to date and mobile transactions constituting 36% of this online revenue.   Read More
 alt="The long-term outlook on short-term rentals: How to thrive in a shifting market"  title="The long-term outlook on short-term rentals: How to thrive in a shifting market"
Event / Online
The long-term outlook on short-term rentals: How to thrive in a shifting market
April 4, 2024
This interdisciplinary webinar bridges macro insights on U.S. travel demand, real estate and hospitality trends with practical financial and regulatory challenges that rental operators deal with on the... On Demand
 alt="Is the travel industry keeping up with emerging tech?"  title="Is the travel industry keeping up with emerging tech?"
News / Technology
Is the travel industry keeping up with emerging tech?
By Markus Schreyer - Phocuswright | March 26, 2024
While the travel sector has invested significantly in startups, the scale and diversity of investment appear to be less extensive compared with other industries.   Read More
 alt="Funding for STR startups cooling but more resilient than other verticals"  title="Funding for STR startups cooling but more resilient than other verticals"
News / Startups
Funding for STR startups cooling but more resilient than other verticals
By Phocuswright Research | March 18, 2024
While there are typically multiple $100 million-dollar-plus funding rounds that occur in the short-term rental space in a given year, 2023 only featured one. Read More
 alt="Experts: Why Tripadvisor Plus didn’t pan out"  title="Experts: Why Tripadvisor Plus didn’t pan out"
News / Online
Experts: Why Tripadvisor Plus didn’t pan out
By Jamie Biesiada – Travel Weekly | March 12, 2024
Analysts say the shutdown of the struggling service may be part of an attempt to streamline Tripadvisor after its parent company said last month that it was exploring a potential sale. Read More