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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

alt="Google fined €2.4B after losing appeal in EU antitrust shopping case" title="Google fined €2.4B after losing appeal in EU antitrust shopping case"
News / Online
Google fined €2.4B after losing appeal in EU antitrust shopping case
By Morgan Hines | September 10, 2024
The fine, initially announced in 2017 and then appealed by Google, is being imposed against the internet giant for abusing its “dominant position” in a number of online search markets as it favored its... Read More
alt="Agoda’s human approach to learning and growing with AI" title="Agoda’s human approach to learning and growing with AI"
News / Technology
Agoda’s human approach to learning and growing with AI
By D.J. Catron | September 5, 2024
Idan Zalzberg, Agoda’s chief technology officer, details how the company uses technology and especially generative AI in its pursuit to become a virtual “travel companion.” Read More
alt="Mobi brings intent driven search to travel" title="Mobi brings intent driven search to travel"
News / Technology
Mobi brings intent driven search to travel
By Linda Fox | September 4, 2024
The search and discovery technology is combining natural language search with generative AI and its content store of points of interest around the world to present users with a “best match.” Read More
alt="Cookieless is toast: What can travel marketers do to stay ahead?" title="Cookieless is toast: What can travel marketers do to stay ahead?"
Opinion / Online
Cookieless is toast: What can travel marketers do to stay ahead?
By Kurt Weinsheimer - Sojern | August 30, 2024
Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More
alt="Experience industry leaders still see room to grow in changing landscape" title="Experience industry leaders still see room to grow in changing landscape"
News / Online
Experience industry leaders still see room to grow in changing landscape
By D.J. Catron | August 19, 2024
At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector.   Read More
alt="How Google’s monopoly ruling impacts travel search and bookings" title="How Google’s monopoly ruling impacts travel search and bookings"
News / Online
How Google’s monopoly ruling impacts travel search and bookings
By D.J. Catron | August 5, 2024
Travel companies have been complaining for years about Google’s digital search and advertising dominance. The biggest online travel agencies spent a combined $16.8 billion on sales and marketing last... Read More
alt="Presenting the top investors in travel tech 2024" title="Presenting the top investors in travel tech 2024"
News / Startups
Presenting the top investors in travel tech 2024
By Linda Fox & Mitra Sorrells | July 2, 2024
For the second year in a row, we have compiled data on the top venture capital investors in travel technology and asked some of those investors to share details on their strategies and outlook. Read More
alt="Viator's origin story - a tale of a prince and a girl from Tasmania" title="Viator's origin story - a tale of a prince and a girl from Tasmania"
News / Startups
Viator's origin story - a tale of a prince and a girl from Tasmania
By Linda Fox | June 14, 2024
Viator founder Rod Cuthbert shared the Phocuswright Europe 2024 Center Stage with Thayer Ventures' Chris Hemmeter to discuss how the tours and activities company came to be, selling it to Tripadvisor... Read More
alt="Google’s algorithm leak and what it means for travel SEO" title="Google’s algorithm leak and what it means for travel SEO"
Opinion / Technology
Google’s algorithm leak and what it means for travel SEO
By Brennen Bliss - Propellic | June 5, 2024
The Google API documentation leak offers valuable insights for travel industry executives, highlighting the importance of strategic, comprehensive SEO practices. Read More
alt="With “innovationism” as its new philosophy, Trip.com Group comes roaring back" title="With “innovationism” as its new philosophy, Trip.com Group comes roaring back"
News / Online
With “innovationism” as its new philosophy, Trip.com Group comes roaring back
By Yeoh Siew Hoon - WiT | June 3, 2024
At its event last week, Trip.com Group leadership outlined the company's goal to be the number one OTA for flights in five years, powered by growth driven by higher-tier members and younger generations. Read More
alt="SilverRail integrates with Google on rail search" title="SilverRail integrates with Google on rail search"
News / Online
SilverRail integrates with Google on rail search
By D.J. Catron | May 30, 2024
Google is launching United Kingdom rail directly into its search engine, while directing users to book tickets via SilverRail’s retailing platform. Read More
alt="Expedia designs travel media network as “one-stop shop” for advertisers" title="Expedia designs travel media network as “one-stop shop” for advertisers"
News / Technology
Expedia designs travel media network as “one-stop shop” for advertisers
By Morgan Hines | May 24, 2024
The retail ad platform, housed within Expedia Group Media Solutions, provides new capabilities and access based on its first-party data and existing partnerships. Read More
alt="As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops" title="As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops"
News / Technology
As Gorin debuts as CEO, Expedia Group launches new AI assistant, content creator shops
By Morgan Hines | May 14, 2024
 At Expedia Group's Explore event, the company announced a new generative AI trip planning tool and content creator marketplaces.   Read More
alt="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings" title="How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings"
Opinion / Online
How Google’s "gatekeeper" changes in the EU are affecting hotel clicks and bookings
By Javier Delgado - Mirai | May 14, 2024
One day after the European Union added Booking.com to its list of "digital gatekeepers," Mirai's Javier Delgado analyzes the effect of Google's Hotel Ads changes on hotels. Read More
alt="Tripadvisor is not for sale - at least not for now" title="Tripadvisor is not for sale - at least not for now"
News / Online
Tripadvisor is not for sale - at least not for now
By Morgan Hines | May 8, 2024
Tripadvisor announced it is not selling amid first quarter earnings results that included revenue of $395 million, reflecting year-over-year growth of 6%. Read More
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