Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

 alt="Mobi brings intent driven search to travel"  title="Mobi brings intent driven search to travel"
News / Technology
Mobi brings intent driven search to travel
By Linda Fox | September 4, 2024
The search and discovery technology is combining natural language search with generative AI and its content store of points of interest around the world to present users with a “best match.” Read More
 alt="Tour Amigo raises $2M in seed funding to boost growth"  title="Tour Amigo raises $2M in seed funding to boost growth"
News / Startups
Tour Amigo raises $2M in seed funding to boost growth
By Morgan Hines | September 4, 2024
The B2B SaaS company will use the funding to speed software development and expand into North America, which it views as a key market. Read More
 alt="Report: The power of affiliate marketing to drive customer acquisition for travel brands"  title="Report: The power of affiliate marketing to drive customer acquisition for travel brands"
From Our Partners / Online
Report: The power of affiliate marketing to drive customer acquisition for travel brands
By Diane Merlino | August 27, 2024
Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More
 alt="PhocusWire's weekly travel tech news briefs: Sabre, Hotels.com, Hospitable and more"  title="PhocusWire's weekly travel tech news briefs: Sabre, Hotels.com, Hospitable and more"
News / Online
PhocusWire's weekly travel tech news briefs: Sabre, Hotels.com, Hospitable and more
By PhocusWire | August 23, 2024
Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More
 alt="Is the multi-day tour industry ready for digital transformation?"  title="Is the multi-day tour industry ready for digital transformation?"
Opinion / Online
Is the multi-day tour industry ready for digital transformation?
By Ragnar Fjolnisson - Kaptio | August 23, 2024
Ragnar Fjölnisson, founder of Kaptio, writes that by fully embracing digital transformation, multi-day tour operators can enhance customer satisfaction, drive economic growth and contribute to a more... Read More
 alt="Travel social content sways some consumers more than others"  title="Travel social content sways some consumers more than others"
News / Online
Travel social content sways some consumers more than others
By Linda Fox | August 23, 2024
Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More
 alt="Agilysys acquires spa management software solution Book4Time for $150M"  title="Agilysys acquires spa management software solution Book4Time for $150M"
News / Online
Agilysys acquires spa management software solution Book4Time for $150M
By Mileva Sapic | August 22, 2024
Canada-based Book4Time offers spa management software and ancillary revenue for hotels, resorts and other types of properties in more than 100 countries worldwide.  Read More
 alt="Hospitality retailing tech looks to fulfill “ultimate guest experience”"  title="Hospitality retailing tech looks to fulfill “ultimate guest experience”"
News / Technology
Hospitality retailing tech looks to fulfill “ultimate guest experience”
By D.J. Catron | August 22, 2024
The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and... Read More
 alt="Klook taps TikTok for experiences booking via social app"  title="Klook taps TikTok for experiences booking via social app"
News / Distribution
Klook taps TikTok for experiences booking via social app
By Linda Fox | August 21, 2024
The move is part of the Asia-based company's drive to attract Gen Z and millennial travelers.   Read More
 alt="STARTUP STAGE: JrnyOn empowers creators to travel with their audiences"  title="STARTUP STAGE: JrnyOn empowers creators to travel with their audiences"
Interview / Startups
STARTUP STAGE: JrnyOn empowers creators to travel with their audiences
By Mileva Sapic | August 20, 2024
JrnyOn empowers creators to travel with their audiences without the logistical burden and provide customers with a seamless experience from beginning to end. Read More
 alt="Experience industry leaders still see room to grow in changing landscape"  title="Experience industry leaders still see room to grow in changing landscape"
News / Online
Experience industry leaders still see room to grow in changing landscape
By D.J. Catron | August 19, 2024
At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector.   Read More
 alt="PhocusWire's weekly travel tech news briefs: Holibob, RedAwning, Cloudbeds, AirDNA and more"  title="PhocusWire's weekly travel tech news briefs: Holibob, RedAwning, Cloudbeds, AirDNA and more"
News / Online
PhocusWire's weekly travel tech news briefs: Holibob, RedAwning, Cloudbeds, AirDNA and more
By PhocusWire | August 16, 2024
Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More
 alt="The role of DMOs in helping their partners effectively use AI"  title="The role of DMOs in helping their partners effectively use AI"
News / Technology
The role of DMOs in helping their partners effectively use AI
By Morgan Hines | August 16, 2024
As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue?   Read More
 alt="Meet the 10 winners of the 2024 Phocuswright/WiT Global Startup Pitch"  title="Meet the 10 winners of the 2024 Phocuswright/WiT Global Startup Pitch"
News / Startups
Meet the 10 winners of the 2024 Phocuswright/WiT Global Startup Pitch
By PhocusWire | August 15, 2024
The next round of the competition will take place at WiT Singapore, October 14-16, where the audience will select the People's Choice winners in the Seedup and Scaleup cateogories. Read More
 alt="Latin America super app Rappi on using its travel products to drive loyalty"  title="Latin America super app Rappi on using its travel products to drive loyalty"
News / Online
Latin America super app Rappi on using its travel products to drive loyalty
By Mitra Sorrells | August 15, 2024
 About a year after Rappi partnered with Marriott in Mexico, the integration has extended to the super app’s users in Colombia, Chile, Peru, Brazil, Argentina and Uruguay.    Read More