Trip.com Group has launched its Trip.Vision application, which will allow users to “travel” through Apple Vision Pro, created with the intent to blend physical space with digital content.
The application, created for Apple Vision Pro exclusively, is meant to redefine how we think about travel, said Bo Sun, chief marketing officer of Trip.com Group.
"The Trip.Vision app revolutionizes the travel experience by allowing users to virtually immerse themselves in renowned destinations, enhancing their itinerary planning,” he said. “This marks a whole new approach, where the exploration begins before the booking, and every destination becomes a story waiting to unfold."
Subscribe to our newsletter below
With Trip.Vision, users can virtually explore destinations such as Antarctica, the Maldives, Mount Everest and others..
Using the Apple Vision Pro headset, users can check out 360-degree panoramic videos accompanied by voiceovers and attraction information. Trip.com Group said the high resolution provided by the headset is equivalent to that of a 4K television, and the sound system is meant to give the sensation that sounds have originated within the user’s physical space.
The Vision Pro interface is responsive to the users’ eyes, voice and hands. As a result, additional controls aren’t needed.
This is only the latest tech innovation from Trip.com Group, which launched an artificial intelligence-powered travel assistant called
TripGenie in July on the heels of the
company’s foray with ChatGPT last March.